Former Plus Size Model Turned Entrepreneur Revolutionizes Internet Shopping for Plus Size Women

Free plus size designer clothes and the opportunity to be a plus size fashion model are just a few of the latest offerings from popular online retailer who provides plus size women with the fashion they crave.
Founder and President Nancy Baum
Founder and President Nancy Baum
May 31, 2007 - PRLog -- May 31, 2007 -- Shopping for trendy and upscale plus size women’s clothing used to be an arduous task for curvy women who demand style without compromise. A trip to the local mall would end in disappointment and frustration with the lack of stylish and trendy apparel for full- figured women. By contrast, the Internet provides more alternatives for the plus size consumer; however, many of these sites fall short in delivering the styles and functionality that curvy women desire when they shop online. One former plus size model has taken this quest personally and has created an exciting e-store that caters specifically to curvy women.’s,, innovative advertising campaign to be a model on their site, as well as, giving away free plus size designer fashion, earns high marks from plus size consumers worldwide.

“My goal was to provide a world class shopping destination for curvy women like myself where we could shop for trendy and hard-to-find plus size designer fashion from the comfort of our homes. In addition, I wanted my customers to have the opportunity to model the fashions on our site,” says owner and former plus size model, Nancy Baum. This cleaver campaign has driven thousands of model hopefuls to her site hoping to be selected as the next winner. In addition, it provides would be customers with the opportunity to see how these trendy styles look on a curvy body. Other fashion hubs on the net use mannequins or thin models as cost cutting measures. This is one area where,, won’t skimp. “It costs a lot of money to produce a professional photo shoot each time we introduce new styles but this is one area where I won’t cut corners.” Says Baum, “Full-figured women deserve to see plus size models when they shop online for clothing, anything less shows a lack of respect for the curvy customer.”

Trendy designer plus size fashion can command high prices for the quality and confidence they deliver. The company’s inventive advertising campaign also includes the opportunity to win free designer plus size clothing with its $100 gift certificate give away. “I want as many curvy women as possible to have access to upscale designer clothing.” Explains Baum, “By having this contest more women will experience the difference in wearing upscale designer labels – and believe me there is a difference! Once a customer sees how much better she looks and feels in the designer lables, her confidence soars and she comes back to the site to purchase more items," says Baum. Online statistics show that once a woman likes a brand she becomes a loyal, repeat customer. Baum travels the globe seeking out the hottest styles and latest trends, only the best end up in her online store.

Baum also believes in making a difference by giving back to those less fortunate. She supports various charities that aid women and children including Blankets for the Homeless. 10% off all net profits help buy blankets for the thousands of homeless women and children living on the streets. Please visit for further information.

About, an Internet retailer specializing in trendy clothes for plus size women, was founded by former plus size model and entrepreneur Nancy Baum. The online boutique features high-end, designer plus size fashion aimed at bringing out the natural sex appeal of the modern woman, no matter what her dimensions.'s collection of plus size designer clothes includes Abby Z, Anna Scholz, Gayla Bentley, Jessica Svoboda, and many more designers lined up for 2007.  

Photo by Leslie Delano,


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