Celebrities Go Beyond-The-Broadcast to Foster Fan Loyalty by Phone

May 29, 2007 - PRLog -- LANSDOWNE, PA -- 05-28-07 -- Barbara Bamba, a social-promotion marketing executive for entertainers is getting ready to launch @SK THE ICON.com, “Hollywood’s (first-of-its-kind) Telephonic Fan Club” and @SK THE ICON Radio a "beyond-the-broadcast" internet talk radio show where fans get to tune in online at www.AskTheIcon.com and not only “request-a-guest” but also submit their most important questions to the celebrity guest line-up using custom online surveys.

Bamba’s new “telephonic” fan club/radio broadcast model connects famous people to large groups of fans by live teleconference and internet broadcast. She specializes in turning pr, promotional and fundraising campaigns into “telephonic” fan loyalty experiences called “@SK THE ICON Campaigns.  

“What we’re doing, Bamba says, is revolutionizing the way famous people connect with their audiences. We giving the celebrity a virtual way to promote his/her projects while giving fans ever more "intimate" access.

The beauty of Bamba’s “@SK THE ICON Campaigns is that no travel, live appearances, typing skills or technical knowledge is required on the part of the entertainer. Celebrities can connect with their fans by calling in from almost any geographic location in the world, just as they would for some other radio talk show interview-- providing a tremendous leverage of his or her time, effort and promotional budget.

Bamba and her production team do all the heavy lifting- orchestrating each campaign from concept to completion.  And with each call being recorded and transcribed into digital media formats, Bamba monetizes and repurposes the content to create spin-off products and programs that she sells on the backend of each campaign.

Bamba even works with lesser known stars and the independent market particularly since independent artists, rookie athletes and emerging actors typically have yet to sign away all their rights in the form of movie, recording, and licensing contracts.

She is currently developing content for the site by contracting with qualified brands,  who will go first to market with an @SK THE ICON Campaign in her upcoming beta launch. Bamba will host a live “telephonic” press conference on Tuesday, June 26, 2007 @ 10:00am EST.

To register for the “telephonic” press conference go to http://askmusicicons.com/telepress/index.php or to contact Bamba about participation in the beta launch or for press interviews call Toll Free: 888-823-4440.
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@SK THE ICON.com connects famous people to their fans by phone -- via live teleconferences. For more info contact us @ 888-823-4440

Website: asktheicon.com