Over 55s Making The Most Of Broadband

May 26, 2007 - PRLog -- With the right Broadband package consumers in the UK can enjoy unlimited access to the Internet at a fixed, cost effective monthly price, and it seems that the older generation is really making the most of this. According to recent reports the Internet is becoming increasingly popular amongst those aged fifty five and over, and this age group is set to become the largest online. For the past two years the number of users aged fifty five and over has been increasing, accounting for twenty two percent of website visits in the UK. And according to the latest figures, this age group is set to overtake the 35-44 age group, which at present stands at 23.5%.

Yvan Bamping of broadband comparison site http://www.broadband-expert.co.uk commented “broadband is now truly mass market with people from all demographics taking advantage of the increased availability and falling broadband prices”.

One industry professional stated: “Silver surfers show a particular fondness for Travel and News and Media websites, with these categories ranking higher among silver surfers. Last week, 27% of visits to Travel websites and 24% of visits to News and Media websites were from those aged 55+."

Amongst the website that are proving popular with this age group are leisure, news, and money based websites. And because many people in this age bracket are already retired, they have more time to surf the web, which accounts for the rising figures. The affordability and increased speeds offered by Internet Service Providers on broadband deals has also contributed to these rising figures, as many pensioners that could not previously stretch to having broadband can now afford to have this service, and can therefore afford to spend more time online.

Affordability of broadband has increased hugely for pensioners over the last couple of years, and this has now become a highly competitive market. One official stated: “This is very interesting research with surprising results! Consumers on a pension should make sure they’re using the right Internet package by using our simple download monitor. It’s surprising how much money you can save just by using a different provider.”

Website: www.broadband-expert.co.uk