Website Launch Flowchart now available from leading Internet marketing firm Virante.

March 29, 2007 - PRLog -- DURHAM, NC -- Virante, Incorporated, (www.virante.com) a Durham, North Carolina-based Web marketing firm, has released a comprehensive Website Launch Flowchart.  The flowchart is a detailed guide that covers optimized website design, development and multichannel marketing integration.  

Bob Misita, COO of Virante, said “With our roots in the entrepreneurial world, we frequently get involved with clients at the very beginning of both their business and website.  To be as helpful as possible, we thought it would be nice to have something visual that shows everything we intend to do."

After extensive research to find existing examples of what we envisioned failed, we were forced to create our own.  So we put together the Website Launch Flowchart - what we refer to internally as our optimized design methodology.  So more people have a visual guide to see how optimized web design, development and multichannel marketing come together, we wanted to make our flowchart available.  Web design doesn't exist in a vacuum nor does marketing.  The most optimized, easiest functioning and best performing sites are those that find a balance between design, content, business tool complexity and marketing integration.  

Basically the flowchart can be broken down into a few sections.
•   Purpose - Start by understanding the purpose of the site and create some initial ideas around it.  
•   Specification - We utilize wireframes, work on a basic information architecture and begin to develop an integrated online marketing strategy (launch and ongoing.
•   Content assembly - pull all the text, images and other media together.
•   Business tool integration - connect the content to whatever is driving the site features - database, CMS, shopping cart, etc.  Also plug in some type of analytics.
•   Test, Re-test, Launch

Make sure there aren't any conflicting requirements between marketing channels and business constraints

Since pictures are easier to understand than jumbles of words, we hope this provides you with a single visual reference that captures the full website launch process.  Feel free to use this freely (without modification).  

Virante specializes in all aspects of multichannel web marketing including:


•   SEO - Search Engine Optimization
•   SEM - Search Engine Marketing
•   Paid Search (PPC, CPC, CPA, Paid Inclusion & Shopping Search Feeds)
•   Website Design & Development
•   Email Marketing
•   Affiliate Marketing
•   Social Media Marketing (viral)
•   Online Reputation Monitoring
•   Website Usability, Conversion & Analytics
•   Wireframes & Information architecture
•   Competitive Intelligence
•   Coordination of online marketing with offline
•   International eCommerce strategy
•   International language translation & localization
•   Content Syndication
•   Internet Auctions / eCommerce Clearance
•   Online Catalogs
•   Local and regional web marketing


For more information please visit Website Launch Flowchart or multichannel web marketing, please contact Bob Misita at (919) 459-1088, 1-800-650-0820, or releases@virante.com.


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