Search Engine Optimization Services Group

March 6, 2007 - PRLog -- Search engine optimization is a process of improving a web site for higher search engine rankings. Only after search engine optimization, the submission to search engines yields better results. Search engine optimization is the fundamental part of Internet marketing strategy. The company websites are in need of a risk-free search engine optimization campaign using innovative and widely accepted Search Engine Optimization techniques.

Search Engine Optimization Services Groups (http://www.seoservicesgroup.com) gives you information of how to handle a site when it comes to a SEO expert.  

Web Site Analysis: After consulting with the companies, the site should be thoroughly reviewed and also recommend for design and technical modifications. The pages should be built in HTML, XHTML and they can be monitored or validated online on http://validator.w3.org.

Linking structure: Navigation of the site is one of the prime factors for Search Engine rankings. Good navigation brings good results to a site.

Content: Duplication in the content will result the sites to get banned by the search engines. Content should be readable by the search engines and should not be in flash or image format.

Sitemap Generator: www.Sitemap.org helps to create sitemap for a site and the sitemap helps the site get listed in the search engines with the entire site’s links.

Robots: There should be robot.txt file added which lists the do’s and don’ts from the site.

Keyword Analysis: The key of the project is determining the most productive keywords/categories, building supplemental pages around them, evaluating results and then resubmitting periodically. Keyword combination analysis should focus on the business or service or products of the company.

The Meta Tags: Meta Tags of the site has to be optimized with the keywords, which should meet the services criterion of the corresponding pages. This is vital in search engine optimization, as most of the Search Engines gives higher priority to the Meta Tags Optimization.

Alt Tags: Alt tags are very important, which are used for the images, as the images could not be read by the Search Engines.

Back Links:

Back links are the backbones of a site to get listed and rankings in search engines.  

1.   Blogs: Own Blog can be created and frequent updating news can be posted with the links.
2.   Discussion Forums: Getting into the relevant discussion forums and answering.  But the forum should allow links.
3.   Article Submission: Lots and lots of articles can be prepared and can be submitted to article submission sites
4.   Directory Submission: List of relevant directories can be extracted and submission should me made to those directories
5.   Testimonials Submission: Good testimonials are valuable and they can be mentioned with a link to the site.
6.   Technorati: Created blogs can be submitted to the site http://www.technorati.com/
7.   RSS Feeds: RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts.
8.   Distributing Press Releases: Press Releases can be distributed to other sites as a news or information.
9.   Social Bookmarking : There are lots of book marking sites are available and favorite sites can be bookmarked.
10.   Online Classified Advertisement: There are free online advertisements are available and can be used.

Websites Statistics: As the above processes are finished or in process, it is vital to check for the statistics or traffic of a website.  This can be done through many statistical measurements among which the main options are Google Analytics and Awstats.

Website: www.seoservicesgroup.com