Oct. 30, 2006
-- Westborough, MA. – October 24, 2006
Gifts Passion is soon going to launch their new website after a complete redesign. The intention is to give the online gift store a completely new and enticing look to attract more site visitors and increase conversions. This information was revealed by the Chief Sales and Marketing Manager at the company party that happened last week. The new design will be user-friendly and will encourage the users to stay on the site for long by improving stickiness on the site. It was also revealed that one of the key concerns is to ensure that the potential gift buyers looking for personalized gifts are able to find the Gifts Passion site without much hassle. For this, the redesign will take care of the Search Engine perspective as well.
Netsmartz, the company that is doing the redesign and search engine optimization of the Gifts Passion site has years of experience and expertise in executing such initiatives successfully. It is a US-based company with headquarters in Rochester, NY. On being asked about the Gifts Passion project, the Sr. Creative Director at Netsmartz said, “The objective is to make the website simple yet appealing through a consistent yet intuitive layout. The design plays an extremely important role in enhancing the user experience and thereby conversions apart from other factors. The new Gifts Passion site will project a friendly, reliable, and professional image that will not only appeal to its users but will also instigate user confidence. We are paying special attention to design and navigation consistency apart from color scheme and layout."
Another great news for gifts buyers is that the store will also have new gift items and collectible artworks under various categories. What these gifts items are going to be is a complete surprise as the details around the new products are being kept a secret by the company. At the same time Gifts Passion site owners are quite confident that the new gift items would be liked by the site visitors and are looking forward to making a number of sales during the festive season of Christmas and New Year.