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Follow on Google News | GVT Introduces Streaming Video E-mail Solution for Online Advertising and MarketingEmails containing self-streaming videos of any duration can be an effective way of tracking your advertising and marketing dollars.
By: Adrian Da Silva/Global Video Technology "As evidenced by recent acquisitions on Wall Street, on-line videos are as popular as they have ever been. Savvy advertisers recognize them as a new vehicle to deliver a message to a target market and effectively track their advertising dollars" said Adrian Da Silva, President of GVT. According to Da Silva, advertising and direct-marketing companies stand to benefit enormously by offering video email to their clients. "We provide a measurable method of delivering products to businesses and consumers. Millions are spent each year on print, radio and television ads without knowing if the intended target ever saw the ad. Whereas, our customers can access and download detailed reports containing email addresses, dates and exact durations of all videos viewed" he added. According to The On-line Publishers Association (OPA), a study of on-line video viewing concluded that consumers have a strong positive reaction to on-line video ads. Seventy percent of respondents said they had seen a video advertisement on-line, and 44% said they had taken some action as a result of seeing that ad. Specifically, 34% checked out a Web site, 15% requested information and 14% went to a store to check out a product. Most significantly, 9% said they made a purchase and 3% said they bought a subscription as a result of an on-line video ad. "When you consider that for the cost of one bulk mail postage stamp you can include a 23-minute video in an email, it puts things in perspective" Global Video Technology LLC also operates HomeVues which provides virtual tour showcases with up to 30 images/property to the real estate industry. Three business solutions are available. The first allows individual agents to create unlimited showcases for a flat $29.95/month. Then there is the Corporate solution for real estate offices/companies starting at $250.00/month and the Enterprise solution which is for web site owners/operators of FSBO (For Sale by Owner) and/or flat-fee MLS listing services. Sample showcases can be viewed at: http://www.homevues.com Website: www.globalvideotech.com End
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