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Medical Focus Groups
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Jack M. Shapiro: Market Research for Branding New Medical Products and Services
A noted international expert discusses the usage of market research in branding medical products, services and institutional or corporate images
2009-07-04, 392 views, By JM Shapiro Healthcare Marketing Research
The Two Pillars of Medical Qualitative Market Research
Jack M. Shapiro explains the roles of focus groups and indepth interviews in medical qualitative market research
2007-09-10, 342 views, By JM Shapiro Healthcare Marketing Research
So Little Understood: What is a Medical Focus Group?
Jack M. Shapiro unwraps some of the mysteries surrounding medical focus groups.
2007-08-23, 383 views, By JM Shapiro Healthcare Marketing Research
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