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New Marketing Platform Delivers 10-Fold Increase in Digital Pass-Along of Best Offers and Four+ Generation Social Network Sharing Measurement

Annual joint Marketing Management Analytics/Association of National Advertisers survey also shows increased satisfaction with marketing ROI metrics, more finance/marketing cooperation and a positive outlook towards 2010

Vendors evaluated include: Axciom, D&B, Experian, IMS Health, IRI, and Nielson/Claritas. For information on purchasing or licensing the report, contact mailto:ZGR@HypatiaResearch.com.

Two leading marketing analysts have launched Optaumum LLP – a new marketing and data analytics consultancy with a focus on the interaction of digital advertising with traditional forms of marketing communication.

Part of Moulton Logistics’ fully integrated, web-based campaign management and decision support platform, the innovative CampaignManager gives advanced marketers unprecedented real-time control over their direct response campaigns.

A new blog fro Channel Intelligence about eCommerce issues focuses on shopping engine management and optimization, marketing analytics, datafeeds, and advice to help companies succeed in the ever-changing online retail landscape.

So many small businesses waste a lot of money everyday on their direct marketing efforts by not understanding the most effective methods and tools to use. Our podcast helps listeners learn what they need to in order to compete against competitors