Healthcare Marketing - Latest News  

Increasingly, patients desire a better experience from their healthcare provider. Medical mystery shopping services provide valuable feedback to assist medical organizations in providing those experiences.

Patient perceptions uncovered through medical mystery shopping prove to be valuable in increasing patient referral volumes.

Pennsylvania-based internet marketing company FulcrumTech, in partnership with Allen Communication Learning Services, was awarded the Practice Award for Excellence in Learning Management Systems by Chief Learning Officer Magazine.

As an autumn advisory, Aurora IT advises doctors and healthcare providers to see if their websites and marketing messages need a recharge or replacement. A marketing update is crucial for those with existing websites, or those about to create one.

When shopping for a website design company, selection of a firm can be difficult and confusing. Aurora Information Technology offers advice on navigating through the challenging decision-making process of choosing the right design company.

Traci Bild, author and sales and customer service expert, recently hit Amazon.com’s Best-Seller List with her new book, “Big Idea’s For Your Business.”

Traci Bild, author and sales and customer service expert, was recently featured in The Wall Street Journal as one of America’s PremierExperts®, offering advice for businesses in the current economy.

Traci Bild, author and sales and customer service expert, was recently featured in Newsweek as one of America’s PremierExperts®, offering advice for businesses in the current economy.

Traci Bild, author and health care sales and customer service expert,, was recently featured on the television show, “America’s PremierExperts™”, airing on affiliates of CBS, FOX, NBC and ABC.

Sibley Memorial Hospital received the bronze award in the Total Advertising Campaigns category in this year's competition

Traci Bild, health care sales expert, announces that Bild Consulting, consulting firm to the seniors housing and health care industry, is expanding its services into both the Home Health and Skilled Nursing Sectors

Tina Rudisill, President of Marketing Works in York, has published the article "Smart Marketing in a Sick Economy" in the April/May 2009 issue of Radiology Business Journal (RBJ), a leading magazine for radiology practice managers.

Daniel J. Gilbert, Founder and CEO of medical marketing firm Aurora IT, shares tips for creating an effective medical website with neurosurgeons and orthospine surgeons in business and lifestyle magazine Spine Biz and Beyond).

Traci Bild, health care sales and customer service expert and President of Bild Consulting, specializing in Senior Housing and Health Care, recently moved her company to Palm Harbor.

Traci Bild, health care sales and customer service expert, begins offering executive coaching to assist various types of executives deal with market stress, provide action plans and help increase revenue.

The most valuable asset in your business today is not capital but your employees and customers. Tough times mean focusing on what matters most which is staying close to your customers and retaining them profitably.

Jennings, the Chapel Hill-based public relations, branding and advertising agency, today announced that it has been honored with two Lamplighter Awards, including a gold for best overall advertising campaign.

Trajectory branding & marketing has formed a strategic partnership with technology provider Appature Inc. The partners provide Trajectory clients the benefits of deeper customer insight, stronger relationships, smarter measurement and increased ROI.

Traci Bild, author and health care sales and customer service expert, launches “On-Demand Marketing Assistants™” program for the health care industry.

Jennings, the Chapel Hill public relations, branding and advertising agency, today announced that its president Dan Dunlop is a featured speaker at the New England Society for Healthcare Communications (NESHCo) 2009 spring conference.

Jennings, the North Carolina-based public relations, branding and advertising agency, recently won six awards in the Twenty Sixth Annual Healthcare Advertising Awards competition.

ERT, a leading provider of centralized ECG and eClinical technology, ePRO, and other services to the biopharmaceutical, medical device, and related industries, engaged branding and marketing agency Trajectory to create its new corporate website.

Dan Dunlop, Jennings president and CEO, has been selected to judge the 2009 Health Information Awards. Jennings is a public relations, branding and advertising agency based in Chapel Hill, North Carolina.

The marketing team at Jennings conducted a webinar earlier this week for members of the New England Society for Healthcare Communications. The presentation was based on an article by Dan Dunlop, which appears in Marketing Health Services magazine.

Traci Bild, health care sales and customer service expert, is proud to announce the huge success of her senior housing and health care super-conference held on April 1st and 2nd in Chicago, Ill.

Traci Bild, health care sales and customer service expert, prepares to help improve the public perception of senior housing, as well as the way selling is done, at her Senior Housing Super-Conference in Chicago with guest Bill Rancic, among others.

Healthcare Marketing Partners, one of the nation’s leading medical and private practice growth specialists, is hosting an informative webinar for Plastic Surgeons on March 30, 2009.

Traci Bild, author and health care sales and customer service expert, is offering a new customer service training program, providing streaming video of on-site mystery “shops” to help evaluate sales performance.

Traci Bild, author and health care sales and customer service expert, launches first ever “Regional for Hire” training program to the health care industry.

Traci Bild, author and health care sales and customer service expert, is announcing a senior housing superconference to be held April 1-2, 2009 in Chicago, Illinois.

Traci Bild, author and health care sales and customer service expert, is offering an extensive marketing kit for senior housing sales on her website, TraciBild.com

Jennings president and chief executive officer, Dan Dunlop, has been selected as the keynote speaker at the Fall Institute of the New England Society for Healthcare Communications (NESHCo). Jennings is a leading healthcare marketing firm.

Healthcare Business Partners, one of the nation’s leading healthcare, hospital, physician, dental and medical marketing agencies, announced today the opening of their new Spanish Language Medical Marketing Communications Division.

Jennings president and chief executive officer, Dan Dunlop, has been selected to present at the Society for Healthcare Strategy and Market Development’s 2008 Annual Educational Conference (SHSMD).

Jennings, the North Carolina-based branding and advertising agency, has been recognized with six Videographer Awards including three awards of excellence for television commercials and videos produced for University Health Systems.

Floating Hospital for Children at Tufts Medical Center (Boston) won six national marketing awards, four gold, one silver and one bronze, in the 2008 Aster Awards competition. Jennings, the Chapel Hill ad agency, produced the winning campaign.

Jennings, the Chapel Hill branding and advertising agency, was recently honored with a silver Aster Award for its work on the University Health Systems 'colors' campaign. The winning campaign promoted the health systems' cardiovascular services.

Jennings, the Chapel Hill-based branding and communications agency, has been retained by Lexington Medical Center.

Jack M. Shapiro explains the role of in-depth interviews in medical market research.

Big Bark Advertising, a full service strategic and creative services marketing firm, has opened its doors in Dallas Texas.