Brand Management - Latest News  

There are very practical reasons behind the need to survey your employees about their level of engagement, not the least of which being that truly engaged employees deliver business value.

The Pert Group, a Hartford, CT based market research and consulting firm, recently launched its new corporate brand identity as the result of merger activity earlier this year.

Exclusive Gathering of Product and Brand Managers in the Heart of Silicon Valley

Now that you’ve defined your organisation’s unique EVP statements, it’s time to double check.

Web development company to offer online reputation services to clients

A company’s culture really is its internal brand (what you stand for to your employees, stakeholders and vendors). Internally, culture plays a major part in driving revenue. Your customers and employees are human after all and operate on emotion.

A key component of employer branding is the development of an Employee Value Proposition (EVP) that communicates the central value message conveyed by the brand.

Important differences exist between branding and marketing and whilst the two are important, they are quite diverse.

A premiere information service provider focusing on educational sector in India is launched today.

With talk of ‘green shoots of recovery’ emerging and the doom of the ‘economic down turn’ beginning to disperse, companies need to beware. Mass voluntary turnover of your talented employees may be on the horizon!

The good news for the economy is that unemployment is unlikely to reach the projected rate of 8.5%; the question remains however, that as recovery looms will Australia have the skills capacity in the workforce to take advantage of the upturn?

Over the last five years, the concept of Employer Branding has gained traction as a necessary requirement for the attraction, engagement and retention of talented employees.

Data Revolution has become a reseller for the iBrams Brand Management Solution, which allows companies to manage all their marketing material from a single web front end, allowing them to rationalize their overall print/marketing spend.

New technologies, usage statistics and reporting, and massive speed boosts define the most significant Cumulus update to date.

JASE Group (JASE), a full-service advertising and marketing agency specializing in social media, branding, advertising and marketing, announced today that it has been named the agency of record for J Mac Realty & Development in Virginia Beach, VA.

Predictive Strategic product line planning provides a marketing research strategy that determines the optimal set of combinations, such as colors, flavors, package sizes, and scents that minimize the dynamic market risks, etc.

These live events feature great advice and working plans to move products and services forward.

Ad Giants, the Dallas, Texas based online brand-management and marketing-services provider announced this week that it has entered into a strategic partnership with online marketing consulting tools provider, Moderandi Inc., of Scottsdale, Arizona.

Marketing-services provider, Ad Giants, announced this week that CiCi’s Pizza has chosen to add to its marketing efforts two Ad Giants products: The ONE System for marketing brand management and; PitchRocket, the dynamic sales-messaging engine.

Online brand-management and marketing-services provider, Ad Giants, has selected the IFA’s Annual Convention, to be held February 14-17 in San Diego, as the site where it will introduce its dynamic new business-messaging tool, PitchRocket™.

Executives from Market Directions share their expertise in product portfolio management in an upcoming webcast sponsored by the Business Marketers Association.

As Market Directions Vice President and Chief Strategy Officer Brian Moriarty in the January issue of Revenue World magazine, there are steps that all businesses should take during an economic downturn to achieve effective product portfolio managemen

Brand is like a strawberry, it has to be mouth watering from outside and also lovely and sweet inside- said Robin Trehan

Business services and technology marketing procurement systems genius ProProcure has launched ‘atmosphere’: a service designed to enable brands to buy sustainable marketing products in a transparent and economical way.

Transaction costs are costs that transpire to start a new relationship with a provider and sometimes also include the costs necessary to cease an existing relationship.

Market Directions Vice President Brian Moriarty will be presenting results of a new poll about product portfolios at 12 p.m. Central Time on Oct. 28 during an American Marketing Association webcast.

Holy Cow Branding, Inc Named Winner of Local Advertising Contest

Organizational Communication Company Signs Cincinnati Public Relations Firm Eisen Management Group to Spearhead Efforts for Launch, Campaign of ‘Core2Core’

Cincinnati PR Firm Hires New Account Coordinator OSU Graduate Brinkman Brings Passion, Destination Marketing Experience to EMG

Association of International Product Marketing & Management sponsors awards highlighting the best in product management tools, educators and organizations

Village at Squaw Valley Resort to Welcome Gathering of Product Managers

BuzzPerception Service Combines Technology and Human Review to Provide Companies with Insight into Online Conversations

Guide to managing your brand online for hotels, resorts, property management firms and other various hospitality based businesses.

Product Management Educational Conference (PMEC East) will feature renowned expert in Product Management from University of Wisconsin-Madison as final keynote