Latest News - Marketing - Russian Federation

BIG research association had 2-day meeting at the beginning of September in St.Petersburg, Russia. This conference was hosted by SOCIS MR and Bazis IG – Russian BIG members.

An early adopter of a new OCR (optical character recognition) technology, Maxim Global Services (AskMaxim.com) now offers business-scale conversion of scanned Japanese texts to typed text files.

Since the beginning of 2009 Bazis IG got the opportunity to broadcast qualitative surveys through ActiveGroup system

3rd business breakfast of HIT club took place on June 23rd in Moscow at the Ritz-Carlton Hotel.

To have immediate results using off-line methods is marketing research reality, - was confirmed in Russia

This is the first time for Russia to host such a conference

April 2009 was marked by an event that attracted wide attention of Moscow’s hospitality industry – Hospitality Ideas and Trends Club (HIT) first members’ meeting.

A Russian translation and localization services provider is launching a new service – press-release distribution to Russian-speaking press and online mass-media that write about computers, software, IT and e-commerce.

In July 2008 “Aromamedia” has completed a unique project in applying aroma technologies in the largest Russian and European hotel complex “Izmailovo”.

The Masters of the Earth Company announces a revolutionary method for website promotion.

The fashion week in Hong-Kong takes place twice a year since 1994 and regularly has about 1500 companies as participants and attracts more than 25 000 visitors from all over the world.

On the 6th of July Gene Zarkin spoke with a report at the international exhibition industry forum “5pExpo” in Moscow (Russia) on the topic of “How to make your brand more effective”.

On the 14th of June in the context of “Marketing Director” III b2c business-forum in Moscow area took place a round-table “Decision about business-cases. Specificity of bringing Russian Brands out to fashion-market”.

13th of June, in the evening, at the day of starting the “Marketing Director” III b2c Business Forum there was an exclusive program: “Duel between Consumer and Executor”, “Who is who in b2c marketing 2007”.

On the 18th of June in Prague Gene Zarkin held a seminar at the conference “Product Placement – new Era of Advertising”, which was organized by the international company MARCUSEVANS.

On the 15th of June in Kiev (Ukraine) Gene Zarkin by the invitation of the operating director of the VE Products Cosmetic Company Ashok Kumar held a seminar on branding in the contest of Thai manufacturers of cosmetics exhibition.

On the 26th of May in Houston (USA) Gene Zarkin held a seminar on the topic of “How to reduce the risk of wasting time and money while creating a brand”.

In the honey capital of Russia – Ufa – on the 16th and 17th of May there was a two-day seminar of Gene Zarkin on the topic of “How to reduce the risk of wasting time and money while developing a brand”.

On the 21st of April 2007 in Saratov (Russia) at the conference “Marketing of the future” Gene Zarkin held a seminar “How to create a brand giving real results”.

On April, 24th and 25th at the Chamber of Commerce and Industry Gene Zarkin held a two-day seminar on the topic of “How to reduce the risk of wasting time and money while making advertising investments”.

On April, 26th, in Kemerovo (Russia) in the context of Siberian Trade Forum Gene Zarkin gave a speech for students and professors of the universities.

On the 31st of March 2007 in Riga (Latvia) took place the fourth international exhibition “Immovable property Spring – 2007".

110 visitors came to listen to the report of Gene Zarkin, the founder of “Zarkin & Partners” Brand Consultancy, on the topic of “How to create a brand that gives real results".

Russian specialist in branding Gene Zarkin gave a speech at the world’s largest technological exhibition Hannover Fair.

The record number of visitors gathered on March, 21, 2007 in WEC “Krokus Expo” (Moscow, Russia) at the speech of Gene Zarkin, the founder of “Zarkin & Partners” Brand Consultancy.

The USA and Russia based Pilot Group has chosen ChronoPay’s payment solutions to be integrated into their e-business solutions – Dating Pro Software, eLMs Pro Software, and Roommate Software.

On the 16 and 17 of January in Shanghai (China) the International exhibition ‘Inter Expo 2007’ (dedicated to the topic of exhibition business) was held.

On the 11th of November Gene Zarkin (‘Zarkin and Partners’ Branding Agency) held a seminar ‘Positioning in PR’, which was organized by the ‘Victory’ magazine was held in Saint-Petersburg (Russia).

On the 30th of November the plenary session ‘Company promotion and/or the promotion of its products – how to highlight communicative key points and to distribute the advertising budget’ was held.

What if you’re a multimillionaire and you have a problem, who are you going to call that you can trust? Welcome to the hush, hush world of the Private Fixer.

On November, 28 the 4th International Summit of Brand Leaders in Moscow (Russia) came to its end.

In spite of extreme weather conditions (-25 C, ice-crusted ground, car accidents and the delayed flight Moscow-Astana) Gene Zarkin’s seminar was still held on the 25th and 26th of November in Kazakhstan’s capital.

'Brand becomes a hit’ – this was the title of round-table discussion in the context of ‘PeterFood’ exhibition (Saint-Petersburg, Russia) which was held on 8 of November.

On November, 6th in Moscow a conference in the context of the 3rd International Exhibition ‘Point of Sale 2006’ took place

On the 9th of November the founder of the branding Agency ‘Zarkin and Partners’ Gene Zarkin gave a talk on branding in the context of the 14th International Exhibition ‘Advertisement 2006’ (Moscow, Russia).