Latest News - Marketing - Australia

There are very practical reasons behind the need to survey your employees about their level of engagement, not the least of which being that truly engaged employees deliver business value.

OE Design - The Web Designers has decided to come out from hiding behind the internal pages of their website, by presenting the human face of the company with a short introductory video.

Advanced Hair Studio statement following ASA overruling of their initial findings.

Australian magazine producers, SA Informer have launched a staff magazine division which will manage the production of internal magazines for businesses throughout Australia.

1. Website LOADS SLOWER 2. More down time, LESS RELIABLE hosting 3. Bad for the economy 4. Legal risk 5. Not search engine friendly, your website simply will not be shown in search results*

There's no doubt that Twitter is booming as a marketing medium. In fact, it was only recently that the company officially allowed its users to use the platform as a promotional tool.

Engaging the services of McLaren Media's video optimisation and deployment platform, the Hilton Melbourne South Wharf has successfully launched its first video campaign across Social Networking Channels YouTube, DailyMotion, Yahoo and several others.

Bang! Online Marketing has just hired Search Marketing Specialist Emma MacDonald

Margie Iafeta, an International Marketing Consultant, is coming to the rescue of local business owners who are afraid of the internet and the so-called high end technology.

Victoria ISP combines world-class Web services with affordable worldwide domain management

Dan Cavalli offers simple solutions on how to reduce card balances without paying any extra money

Melbourne, Australia – Wednesday, November 4, 2009 –Australia’s the leading SEO Company – PageOneRankings

Internet marketers spend hours and hours surfing the internet looking for the 'silver bullet' tool that will bring them success. A new resource has been released that will help all marketers and save them months of research - The Ultimate Toolkit.

Gain knowledge on how to generate a steady income while learning the techniques of successful Media Placement.

Joey Kissimmee is about to release his first product ever. Joey's product is called "Mass Marketing Mayhem" and it's designed to create just that for your business, but will Joey succeed in this competitive market?

Social media has increasingly become a major tool used by hire and rental companies in many areas of their businesses including lead generation, customer service and even reduction of business risk. Hire software HireEzy now includes Social Media.

The BRW Fast 100 ranks companies with up to 200 staff according to their average turnover growth over three years. E-Web Marketing is honoured to be recognised by BRW as one of the Fast 100 companies in Australia.

Six Figures has carved out a place for itself as Australia’s best industry job board. Six Figures was announced as the winner at this month’s 2009 Recruitment Excellence Awards, conducted by Recruitment Extra.

Recent updates to the Bloomtools Survey System have added powerful features to allow businesses to find out how to serve their customers better.

OE Design - The Web Designers has just launched a revolutionary Instant Online Quoting System on their website - removing all the guesswork for those who are shopping around for a new website for their business.

Before we get into understanding why SEO is important for any business its important to understand “The world is flat on Search Engines”.

Win A Year's Supply of FREE BEER just by being Australia's Effen Great Bloke. www.effengreatbloke.com

Due to high levels of demand, MathMarketing is pleased to announce that Funnel Forum – Give Marketing a Sales Quota – will be held on three dates in October.

Now that you’ve defined your organisation’s unique EVP statements, it’s time to double check.

New research into the search engine optimisation (SEO) strategies being undertaken by some of the fastest growing companies in Australia reveal that nearly 60% of these businesses have yet to develop some SEO basics for their websites.

East Coast Pipe, leading Australian linepipe specialist chooses Bloomtools South Brisbane for redesign of existing website.

The GFC has significantly altered the spending habits of today’s consumer, and the in-store environment has changed to meet this demand. Did you know that most consumer spending happens in the first 1 to 5 mins?

A company’s culture really is its internal brand (what you stand for to your employees, stakeholders and vendors). Internally, culture plays a major part in driving revenue. Your customers and employees are human after all and operate on emotion.

2009 has been the year of user generated marketing, companies are embracing online social trends and there has been a fundamental shift in the way companies are interacting with their customers.

A key component of employer branding is the development of an Employee Value Proposition (EVP) that communicates the central value message conveyed by the brand.

Agritourism Australia is set to revolutionize Australian farm tourism with one online information hub that includes all farm tourism products and a pro-active marketing approach including government and community involvement.

There is no scarcity for the promotional products for brand promotion. Staring from simple promotional pens to costly promotional gifts, there are thousands of products to choose from.

Bloomtools South Brisbane recently began using fully trackable project management for increased accountability with clients and decreased time to launching of websites.

Digital Recall is happy to welcome Norway Post as a user of its World-First Free Digital Signage Software

Shane Hodge officially resigned as President of SNRR.PK and its subsidary GreenLink Interactive Inc as of the 31st of July 2009.

Important differences exist between branding and marketing and whilst the two are important, they are quite diverse.

Acer Aspire 3680 Battery is a cheap rechargeable battery. Brand new, Li-ion, 6600mAh capacity.

With talk of ‘green shoots of recovery’ emerging and the doom of the ‘economic down turn’ beginning to disperse, companies need to beware. Mass voluntary turnover of your talented employees may be on the horizon!

The good news for the economy is that unemployment is unlikely to reach the projected rate of 8.5%; the question remains however, that as recovery looms will Australia have the skills capacity in the workforce to take advantage of the upturn?

The new AdLizard to Web self service tool to create, target and measure banner ad campaigns allows clients to easily access and purchase digital advertising inventory allowing a greater share of marketing spend.

Registration for Australian Funnel Forum has now closed, due to unprecedented levels of demand. Registration for US Funnel Forum is still open, though places are filling fast.

The Amazing State of the Art Magitag! A Pin Free, No Clip, Easy Fit Magnetic Plastic Name Badge Wallet.

Carbon Planet's global warming education resource for primary schools is the 2009 State Winner of The Australian Marketing Institute’s Award for Marketing Excellence in the Corporate Social Responsibility category.

Specific targeting of advertisements is one of the holy grails for marketing, executing it in an efficient manner is still one of our greatest challenges. SpeedPPC has stepped up to this challenge, aiming to help us roll out laser-targeted ads.

Many have wondered whether there was money to be made from social media. The answer is yes. Plenty of it. And moseying along beneath the radar is little-known but highly successful social media platform, Skyrock.com, that shows it's very profitable.

Over the last five years, the concept of Employer Branding has gained traction as a necessary requirement for the attraction, engagement and retention of talented employees.

The Stongest Magnetic Name Badge on the Market

Due to high levels of demand, MathMarketing is pleased to announce that Funnel Forum – Turning Leads to Revenue: In the right number, and the right quality, using proven processes – will be held on two dates in September.

The South Melbourne Business Assoc. is pleased to present an unprecedented opportunity for SMEs to network with C level executives of Melbourne’s most prominent corporations AND 17 Most Powerful Secrets To Keep The Cash Flowing in a Down Economy.

Marketing is even more important than ever if small businesses want to succeed in challenging economic times. Competitors are closing their doors - which means more potential customers for the businesses that DO survive.