Latest News - Health - United States - New Jersey - Maywood

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Jack M. Shapiro: Market Research for Branding New Medical Products and Services

A noted international expert discusses the usage of market research in branding medical products, services and institutional or corporate images

2009-07-04, 385 views, By JM Shapiro Healthcare Marketing Research

"Medi-Politics" Radio Archive Now Under Construction

Jack M. Shapiro, host of the famous nationally-syndicated radio show, "Medi-Politics," announces the construction of the "Medi-Politics Radio Archive," the audios of which will be found on his website: www.jackshapiro.com.

2007-10-10, 370 views, By JM Shapiro Healthcare Marketing Research

A Pre-Launch Marketing Research Primer for Healthcare Products and Services

Jack M. Shapiro provides a succinct series of pre-launch market research steps for healthcare products and services.

2007-10-02, 691 views, By JM Shapiro Healthcare Marketing Research

Medical Quantitative Market Research Segmentation and Positioning Studies

Jack M. Shapiro explains the roles of quantitative market segmentation and product positioning studies in medical market research

2007-09-11, 377 views, By JM Shapiro Healthcare Marketing Research

The Two Pillars of Medical Qualitative Market Research

Jack M. Shapiro explains the roles of focus groups and indepth interviews in medical qualitative market research

2007-09-10, 335 views, By JM Shapiro Healthcare Marketing Research

So Little Understood: What is a Medical Focus Group?

Jack M. Shapiro unwraps some of the mysteries surrounding medical focus groups.

2007-08-23, 377 views, By JM Shapiro Healthcare Marketing Research

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