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Follow on Google News | Point 3 Basketball Closes Series A1 Capital Raise“Since receiving our patent in 2014, there has been significant interest in POINT 3 from the investment community. After three consecutive years of triple digit percentage growth exclusively through direct-to- consumer channels, we have proven that POINT 3 has a place in the basketball apparel market, and that our patented DRYV® Technology resonates with ballplayers,” POINT 3 will utilize the financing for research and development dedicated to DRYV® Technology, extension of the DRYV® brand, and intellectual property protection. POINT 3 Basketball will remain focused on the brand’s direct-to-consumer growth strategy, expediting speed-to-market on new product releases and strategic marketing partnerships. POINT 3’s growth to date has centered around its use of DRYV®, a patented textile technology that integrates an absorbent outer layer into moisture wicking garments. POINT 3 has marketed the technology using the slogan “SHORTS + TOWEL = GENIUS” and incorporated DRYV® into its own branded line of basketball apparel sold online, in team uniforms worn by over 300 youth basketball programs nationwide, and as part of its partnership as the Exclusive Outfitter for Atlanta Hawks Youth Programs. The formal launch of DRYV® Technology is scheduled for early 2016 and will center around licensed partnerships with apparel companies that plan to incorporate the company’s patented technology into their own branded garments. The patent for DRYV® was granted to POINT 3 in July of 2014 and is currently used exclusively in its own branded line of apparel. End
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