Abad Group taking the lead in tourism surge

Nov. 25, 2015 - PRLog -- As the largest mid-sized hotel chain in Kerala (http://www.abadhotels.com/) is now looking at responsible tourism as the next game changer, responsible tourism is the way ahead for Kerala’s tourism industry. Mr. Jibran Asif Director (marketing and sales) of hospitality division of Abad group says responsible tourism “it’s a win-win situations of all the stakeholders. It gives the local population a sense of participation and economic benefits. It gives the visitors a feel of local culture. These are more important as the western visitors are looking beyond facilities. They want to experience the local culture, cuisine, traditions and life. Kerala is known as an expensive destinations and the visitors are looking for real value for their money. This is both an opportunity and a challenge. Kerala is uniquely positioned to take advantages of products like Ayurveda, adding the group has tied up with Dhanwantari, a name known for authentic Ayurveda to offer the services.
Kerala is now on the radar of the worlds’ largest hospitality companies. “We have to augment the infrastructure to meet the expectations of the tourist”. This is especially because the state is looking up to China and USA to send visitors here. “The Chinese will be looking for luxury, and we will have to carter to their demands.
Read More: http://www.abadhotels.com/blog/responsible-tourism-kerala/