CraneMorley Awarded Two MarCom Awards for Training Excellence

 
LONG BEACH, Calif. - Nov. 23, 2015 - PRLog -- CraneMorley has been honored with two Gold 2015 MarCom Awards in recognition of video and website elements developed for Yamaha Motor Corporation, USA and Hyundai Motor America.

MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

The MarCom competition has grown to perhaps the largest of its kind in the world with about 6,000 entries per year. A look at the winners shows a range in size from individuals to media conglomerates and Fortune 50 companies.

Yamaha Motor Corporation, USA

Star Motorcycles – Marketing the Lifestyle was designed for the dealer audience, to highlight the income potential of the Star Cruiser market, and to inspire rider engagement.  This web-based training course highlights various marketing opportunities, including website optimization, social media tactics, event marketing, and customer loyalty.  Interviews with marketing industry experts are supplemented by links to rich resource materials that deeply expand upon each topic covered.  All elements are framed by robust graphics and video segments, which serve to heighten product enthusiasm.

Hyundai Motor America

CraneMorley designed 2016 Tucson on the Service Drive to fully introduce service professionals to the 2016 Tucson vehicle model, including new advanced features and technology.  Interactive walk-around elements provide a thorough examination of features and functions.  Customer scenarios provide the learner with opportunities to respond to and resolve potential “difficult to use” feature inquiries.  This engaging course enables service professionals to investigate customer concerns and help owners understand proper operation of their vehicle.

About CraneMorley

CraneMorley is an instructional design firm that develops performance-based learning and expert systems for global industry leaders.  Deliverables range from traditional curriculum workshops to eLearning development, including mobile device solutions, interactive tools, and simulations.  More information can be found at www.cranemorley.com.

Contact
Gil Feroli
***@cranemorley.com
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Tags:eLearning Learning Training
Industry:Automotive
Location:Long Beach - California - United States
Subject:Awards
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