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Follow on Google News | Hertz Nigeria, Numeris sign strategic Marketing agreementNumeris provides Hertz customers in Nigeria and Ghana with a copy of its publication (Bank & Entrepreneur Africa magazine); while Hertz provides logistics for the magazine's 2016 road exxpedition in search of Nigeria's next big agropreneur
By: NUMERIS-MEDIA Under the terms of the agreement, NUMERIS will make copies of Bank & Entrepreneur Africa magazine available to all HERTZ customers across Nigeria and Ghana. The magazine will also act as a creative communications tool for HERTZ. HERTZ, as industry experts in logistics management, will leverage its extensive fleet, both in Nigeria and Ghana, to offer its clients direct access (in-car) to value-added content in Bank & Entrepreneur Africa magazine. In addition, the company will provide logistics support for Bank & Entrepreneur Africa’s 2016 ambitious road expedition around Nigeria, in search of the country’s next big agropreneurs. Says Mr. Ayodele Babatunde, the Country Manager Hertz: “Entrepreneurship is topical globally, and is especially relevant for Africa at this point in time. We are pleased to support this concept in two ways: offer our customers updated information and resources via Bank & Entrepreneur Africa magazine, as well as supporting a push to revive agropreneurship in Nigeria as a viable means of diversification for the nation’s economy” Anne Agbakoba (CEO of NUMERIS, and Publisher of Bank & Entrepreneur Africa) adds: “The World Bank has said that nurturing entrepreneurship is the best solution for creating jobs. We are delighted to partner with a visionary company such as HERTZ, which keys into this progressive agenda” End
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