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Follow on Google News | Liqui-Site Tapped to Join Carol Cone’s Purpose CollaborativeThe nation’s first expert collective to address organizational purpose strategy & implementation
By: Liqui-Site “Purpose” – an organization’ Carol Cone, founded and led the highly regarded Boston agency Cone Communications from 1980 through 2010, and most recently was the Global Chair, Business + Social Purpose at Edelman. She created The Purpose Collaborative as part of her new consultancy, Carol Cone ON PURPOSE, because she felt that a new and nimbler model was needed. Liqui-Sitejoins The Purpose Collaborative as one of 21 agencies, boutiques, and experts experienced in and committed to purpose. Services include the discovery and definition of an organization/ Through integrated digital marketing, Liqui-Site’s mission is to deliver measurable results for cause-minded organizations. As an agency, Liqui-Site has always been dedicated to social good and has implemented multiple initiatives to contribute to the overall health and equity of the world. “Being a part of The Purpose Collaborative, working with Carol Cone and other thought leaders in the CSR space enables us to catapult our mantra – Do good work. Work to do good™. Our strength is in digital activation, so we’re excited to collaborate on the implementation and execution of campaigns that will demonstrate the importance of purpose nationally and globally,” said Kelly Campbell, President and CRO (Chief Responsibility Officer), Liqui-Site. “The world has changed,” said Cone. “Attitudes have changed, the economy has changed, the climate has changed. Everything is now so interconnected and radically transparent that the power has shifted to the people, and they are demanding that businesses use their resources to help solve some of the big societal problems, not just their own operational ones. The depth of The Purpose Collaborative enables us to go further than traditional agencies to build purpose into the fabric and core business strategy of client organizations.” About Liqui-Site Since 2003, Liqui-Site is an integrated digital marketing agency dedicated to delivering measurable results to its clients. An experienced team, driven by both relationships and social good, Liqui-Site specializes in custom websites, social media marketing, search engine optimization, paid search, digital ads and email marketing. Visit www.liqui-site.com or call (845) 353-7771 to learn more. End
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