The1stMovement (T1M) Unveils Redesigned Online Destination for Utah.com

Website Refreshed as One-Stop Resource for Visiting the State’s Forests, Deserts and Great Salty Lakes
By: The1stMovement
DENVER - Nov. 18, 2015 - PRLog -- The1stMovement (The1stMovement.com) (T1M), a digital agency focused on best in class digital solutions, is proud to announce the launch of Utah.com, a completely redesigned travel resource. The new look and feel of Utah.com provides a radically re-imagined digital experience to engage and inspire travelers to explore, plan and book their next trip to The Beehive State.

“Our mission was to work with Utah.com to help them define their brand, shape their story and inspire travelers to visit Utah and explore what it has to offer," said Ming Chan, CEO of The1stMovement. “With the new design of Utah.com, we had the opportunity to help shape the ultimate travel resource for Utah, featuring beautiful, highly engaging and streamlined content for a seamless experience for travelers. This is a digital destination by the people of Utah, for the people of Utah; the tone, the energy, and the personality of the site all reflect that unique perspective.”

The new Utah.com offers a taste of what this great state offers all in one go with these new features:

·         Destinations – Showcasing the wealth of experiences and destinations within the State of Utah, from the state/national parks, resorts, cities and even bizarre and unique destinations, the site was designed to raise awareness of what Utah has to offer

·         Things To Do – Designed to further engage travelers with local events, attractions, dining options, outdoor activities, while also offering an inside scoop on unique activities from local experts

·         Trip Planning – A library of pre-planned itineraries, guides, and detailed maps designed to help visitors personalize their trips

·         Contextual Advertising – A rebuilt advertising platform designed for both advertisers and users offering more relevant and targeted content and advertising solutions

“We’re always looking for ways to inspire travelers to visit Utah and experience  the great outdoors, the National Parks and everything that this great state has to offer,” said Chad Taylor, general manager, Utah.com at Deseret Digital Media. “The experience with T1M was refreshing. Right from the start they forced us to become engaged as an entire group, which was needed to transform the brand and user experience of Utah.com. The way they leverage Agile methodology and the organization of branding tasks, timeline transparency, and the communication between our internal teams and T1M was fantastic.”

“The results are exciting,” continued Taylor. “The site, brand, and business model have been reinvigorated to inspire people to experience Utah in a way not possible with the old site.”

About The1stMovement, LLC

The1stMovement (T1M) is an independently-owned, MBE certified digital agency dedicated to fundamentally evolving behavior through creating engaging digital experiences for brands in the relationship era. With offices in Los Angeles, Denver and Hong Kong, T1M leverages digital strategy, creativity and technology to build awareness, community, and commerce for many of the world's most renowned brands. For more information, visit www.the1stmovement.com (http://the1stmovement.com/).

About Deseret Digital Media

Deseret Digital Media is Utah’s largest digital media company and receives more than 330 million monthly page views, reaches nearly 100 million global followers and generates 850 million monthly ad impressions. The company operates the online properties of Utah’s NBC affiliate, KSL, including KSL.com, the network’s breaking news site, and KSL Marketplace, the only classifieds hub in the U.S. that locally outperforms national online classifieds competitors. Deseret Digital Media also operates DeseretNews.com and National.DeseretNews.com, the regional and national online editions of the Deseret News, Utah’s first news organization and longest continuously operating business. The company also owns the FamilyShare Network, a global content platform in multiple languages offering practical advice on family-related topics, and Utah.com, the state’s no. 1 travel and tourism clearinghouse. Deseret Digital Media also operates Publisher Solutions, a business-to-business media services agency. Publisher Solutions’ suite of services includes BrandForge, a native advertising and content studio; Deseret Connect, a remote contributor platform; and Deseret News Service, a syndication service.

Contact
N. Lee - Hotwire Marketing
***@the1stmovement.com
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Source:The1stMovement
Email:***@the1stmovement.com Email Verified
Tags:T1m, The1stmovement, Utah.com, Ming Chan, Deseret Digital Media, Tourism, Digital Agency
Industry:Advertising, Entertainment, Tourism
Location:Denver - Colorado - United States
Subject:Websites
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