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Follow on Google News | 8 Influential Insights on Effective Social Media Campaigns in Big PharmaSMi's 5th annual conference on Social Media in the Pharmaceutical Industry taking place next January in London, will aim to deliver an effective digital toolkit of ideas to implement innovative social media campaigns in a traditional pharma market.
By: SMi Group 1. Lundbeck adapt content through consumer insight Stine Molgard Sorensen, Digital Interaction Business Partner from Lundbeck A/S, asks questions such as: How are we really communicating? 2. Communicative behaviour explained by Actelion Actelion’s Corporate Communications Manager, Charlotte Roth, provides strategic guidance on implementing a successful social media campaign by looking at communicative behaviour and by discussing the latest developments in governance. 3. Social Media business benefits to the Boehringer Ingelheim brand Boehringer Ingelheim will discuss how businesses can benefit from social media in an address by the Communications Director, Duncan Cantor. The keynote will look at the long term impact of social media and will also explore regulatory processes and adverse events. 4. Eli Lilly drive brand success through cross functional distribution channels Eli Lilly explain how to manage distribution channels to drive brand success in a presentation by the European & Canada Digital Strategy Team Leader, Luis Albuquerque. The talk will aim to strengthen multi-channel communities by helping attendees engage with consumers through integrated real time analytics. 5. Pfizers digital content marketing revealed The key to any successful campaign is content and Pfizers Director, Scott Gavin shows how to create the right buzz through integrated channels and social collaborations in a Day Two opening keynote address on digital content marketing. 6. Bristol-Myers Squibb engage with patients in clinical trials Patient engagement for oncology clinical trials will be the focus of Bristol-Myers Squibb’s presentation from their Senior Enrolment Specialist, Pinal Patel. Pinal will discuss how to leverage new opportunities in patient engagement and harness data to determine effectiveness of tactics. 7. Novo Nordisk marry traditional media relations with digital campaigns Attendees will be shown how to navigate through the digital ecosystem by blending traditional media relations with digital campaigns in a case study driven presentation from Novo Nordisk Global Communications Manager, Liz Skrbkova. 8. Roche optimize their digital strategy through consistency Utilizing the latest digital tools to launch a brand will be the focus of the presentation by Kevin Lancashire, Head of Web Strategy and External Digital Communication from Roche. The importance of consistency, effective measurement of campaign performance and considerations on platform and technology will all be discussed. This is just a snapshot of what will be covered in the agenda for 2016. For further details and to see the full speaker line-up, visit the website at http://www.smi- Social Media in the Pharmaceutical Industry 20th - 21st January 2016 Pre conference interactive workshops 19th January 2016 Holiday Inn Kensington Forum, London UK http://www.smi- Sponsored by Synexus Follow the conversation on Twitter at #pharmasocialmedia ---END--- About SMi Group: Established since 1993, the SMi Group is a global event-production company that specializes in Business-to- End
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