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Follow on Google News | Welcome Real Time announces the launch of the new version of its award-winning loyalty platformWelcome Real Time, a leading provider of payment-based loyalty solutions, announces today the launch of the new version of its award winning loyalty solution: XLS 7.5.
XLS 7.5 showcases the ambition of Welcome Real Time to provide packaged end-to-end solutions to card issuers, issuers-acquirers, retail banks and processors/acquirers. This new version of XLS brings long-awaited functionalities such as: -Lucky campaigns to reward a lucky customer on the #nth transaction done by a group of customers at a merchant or a group of participating merchants. -Communication campaigns to attract back customers to retail stores by informing them via the delivery of SMS or email that they can benefit from a card-linked offer on their next visit to a retailer. -New set of mobile APIs to easily build mobile loyalty applications that allow merchants participating in the loyalty programme of the bank to geo-localize offers available for customers -Plug-in extension to an Offer Management Portal which allows clients to easily create offers that can be published across multiple channels (Member Portal, POS terminal, e-commerce page). -Plug-in extension to a Member Portal which let customers easily access their rewards, past transactions and web catalogues of goods and travel offers. -Catalogue at POS on the retailers’ POS terminals that displays a mini catalogue of in-store offers redeemable against points -PCI Compliance (compliance to PA DSS 3.1) to improve best practices, policies and process regarding security “Customer engagement in loyalty programmes becomes increasingly important at a time when regulatory pressures force banks to rethink their loyalty strategies.” The scope of XLS 7.5 has been driven by the ever-changing payment and loyalty markets, as well as the product synergies following the acquisition of Welcome Real Time by Collinson Group a year ago. Another suite of innovative features will be offered to the market in the next months. About Welcome Real Time Welcome Real Time is part of the Collinson Group, a global leader in shaping and influencing customer behaviour to drive revenue and add value for its clients. Through a unique range of proven and innovative banking and payment based solutions, Welcome Real Time helps organisations run real-time loyalty and marketing programmes leading to improved customer satisfaction, retention and profitability. For further information please contact: Mathilde Cerdan, Marketing & Communications Manager E: m.cerdan@welcome- End
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