Kent State’s College of Business Administration Michael Solomon Speaker Series a Success

Nov. 17, 2015 - PRLog -- The annual fall semester Michael D. Solomon Speaker Series hosted by the College of Business Administration’s Center for Entrepreneurship and Business Innovation (CEBI) featured keynote speaker, Keith Levy, President of Royal Canin, who presented “Laws of Growth Redefined” to students, faculty and community members.

“His presentation on brand marketing correlated with what I am learning in class and seeing the lectures come to life by a professional who is as passionate as Keith Levy was especially rewarding,” said Tyra Elton, managerial marketing major at the College of Business Administration.

Levy’s presentation touched on life cycle marketing, incorporating his experience with various brands from beer to pet food, including Royal Canin’s high dollar pet food line that has found success with an exclusive online ordering and home delivery method.

“I was thoroughly impressed by the presentation and honored that Keith traveled from St. Louis to share his vast experience in marketing from his time at Anheuser-Bush to his experiences today with Mars, Inc.,” said Dean Deborah F. Spake of the College of Business Administration, “our students and faculty were thoroughly engaged throughout the evening.”

Many students were eager to interact and meet one-on-one with Levy at the reception that followed the event, Levy entertained questions for well over an hour.

Levy was amazed by all the changes that have occurred at Kent State and the community since his last time on campus over 30 years ago. “To see the expansion of Kent State’s campus is exciting, along with the college’s innovative curriculum and the new onsite Career Services Office dedicated to business students is very impressive,” says Levy. “I look forward to coming back to Kent State to share and work on continued growth and success of the college.” Levy is a 1985 graduate with a degree in Business Administration with a major in Marketing.

For more information on the Kent State College of Business Administration Center of Entrepreneurship and Business Innovation (CEBI), visit http://business.kent.edu/centers/cebi.

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Kent State University’s College of Business Administration is fully accredited by the Association to Advance Collegiate Schools of Business International (AACSB) and one of the largest colleges of business in Ohio.  The college has more than 4,300 students representing 50 countries with over 89 full-time faculty from16 countries.

The college grants undergraduate through graduate degrees, and is one of only three colleges in Ohio with a comprehensive Ph.D. program.  The MBA program is offered with nine concentrations and five dual degree options. The Executive MBA program offer two tracks: one targeting corporate professionals and the other healthcare executives.  The M.S. in Accounting and M.A. in Economics are specialized master’s degrees for those seeking advanced study in these disciplines.  The college boasts nine undergraduate majors, 12 minors and a Professional Sales Certificate program.

The college is listed as a Best Business School by Princeton Review, ranked as a Best Business College by U.S. News and World Report, one of only 23 accounting programs worldwide to be endorsed by the IMA (Institute of Management Accountants), ranked Top-Tier for Executive Education in North America by CEO Magazine and ranked fourth by the SEF (Sales Education Foundation) in Ohio for Professional Sales Education.

The college boasts an onsite Career Services Center and International Programs Office dedicated to business students, and operates the Global Management Center, the Center for Information Systems and the Center for Entrepreneurship and Business Innovation all propelling scholarly research, establishing innovative industry partnerships and providing outreach to Northeast Ohio and beyond.

Media Contacts:

Michelle Manning, Director of Marketing Communications, mparris3@kent.edu, (330) 672-2717

Paige Shiplett, Marketing Communications Specialist , pshiplet@kent.edu, (330) 672- 9426