Motivate Announces Asian Path-to-Purchase Research Study

SAN DIEGO - Nov. 13, 2015 - PRLog -- Motivate Inc., the leading specialized media partner in the United States, announces the release of the 2015 Asian Path-to-Purchase study. Conducted in partnership with New American Dimensions, the report delivers signature findings on consumer behaviors, media usage and brand affinities. Asian Americans are of the highest-income, best-educated and fastest-growing racial group in the U.S. While the Asian consumer represents a great opportunity for brands, there are major marketing obstacles stemming from consumer segment confusion and lack of data insights. Motivate's Asian Path-to-Purchase Study aims to dissolve some of the market barriers by shedding light on major hot topics including media consumption, language preferences, device usage and more.

"From a Fortune 500 perspective, we receive frequent inquiries from C-suite executives trying to better understand the Asian-American consumer opportunity, and in concert, how to put actionable, measurable plans in place against the segment,” said Trevor Hansen, CEO, Motivate (http://www.motivateROI.com). “Unfortunately, besides first-party data, there is little in the way of referenceable research, syndicated or other available on this very complex market. The Motivate team is very excited to bring these insights forward to help agency and client partners grow their brands within the Asian community.”

Motivate’s Asian Path-to-Purchase study, focused on Chinese and Korean adults, 18+ in the three largest Asian metro areas: Los Angeles, New York and San Francisco. The study was conducted by New American Dimensions, a leader in multicultural research and insights. Motivate is aiming for a follow-up study focusing exclusively on the South Asian market in 2016.

“The Asian American population continues to be an underserved market especially in regards to the availability of consumer insights,” said Alexis E. Flores, director of research and analytics, New American Dimensions (http://www.newamericandimensions.com/). “To this end, we partnered with Motivate to execute a research study that shed light on the thriving segment’s media usage, purchasing behavior and overall marketing opportunity.”

To access an infographic of select data points from the study, please visit: www.motivateroi.com/asian2015

For a complete report of the 2015 Asian Path-to-Purchase Study, please contact Kyle Bagshaw, president, Motivate at Kyle@MotivateROI.com.

About Motivate, Inc.

Motivate, Inc., is the leading specialized media partner in the United States. We deliver relevant media activation for today’s growth markets: Multicultural, LGBTQ, Millennial, Moms, Military and Mature. Motivate combines data-driven insights with the proven effectiveness of targeted media to drive measurable ROI. Our expertise is leveraged by Fortune-500 clients and major advertising agencies. We are proud to be a WBENC certified company. For more information about Motivate, please visit www.motivateROI.com or call 866.664.4432.

About New American Dimensions

New American Dimensions is a marketing research firm committed to helping clients learn more about multicultural consumers, competitors, demographic trends and other factors that complicate today’s highly dynamic marketplace. Their pioneering marketing solutions are required for companies to effectively win the hearts and minds of America’s burgeoning multicultural consumer. For more information about New American Dimensions, please visit www.newamericandimensions.com.