Reimagining A Springfield Illinois Small Business

SPRINGFIELD, Ill. - Nov. 5, 2015 - PRLog -- Springfield, IL  –  A small, startup ad agency called Omni Communications Group opened its doors in July of 1991 in Springfield, Illinois, with three partners, one client and one computer. One partner was fully dedicated to developing new business and handling the needs of that first client, while the other two founders continued to work at different jobs in the area and moonlighting at Omni at night until the business was successfully off the ground.  Fast forward to 2015, and one of the three original partners – Jill Kinnett - is leading the company into a new era with a fresh purpose and vision.

“Back in 1991, it made sense to create a full-service ad agency. Traditional ad work was still strong, staff could be specialists at certain types of creative work, and clients needed a full-service strategy. Over the years, the culture of communication has changed so much, so we took a hard look at how we should evolve in a way that made sense for us,” explained Jill Kinnett, Owner of Omni Communications Group, d/b/a/ Omni Ideas.

Omni Ideas Emerges From The Original Omni Communications Group
“Even though the word ‘Omni’ means ‘all’ – we knew we didn’t want to continue to be all things to all clients. Reflecting on the company’s 25 years, I saw that it had been driven to measure success by the volume of clients and staff we had, by awards won, and by how long we were able to retain our clients. Jessie Betz, the creative visionary at Omni, talked with me about how what we did really well and loved to do was simply branding!  From there, the wheels were in motion for a total shift in our mission, and now we are transformed as Omni Ideas, A Branding Studio.”

Small Is The New Big
Omni Ideas is an unashamedly small company that has been quietly creating, restoring and reimagining our client’s brands since the early ‘90’s. Developing or revamping a brand allows an organization to recalibrate and focus rather than continue to experience dwindling market share, lack of awareness, fierce competition or simply a bad case of organizational blah’s.

The company has taken a page from other, much larger agencies in the U.S., and looked at how to outsource and recommend dependable and ethical partners to fill any needs not directly handled by them or not directly part of the brand development process.  Omni Ideas does not see being small as a disadvantage; quite the contrary. Kinnett commented that being small affords Omni the luxury of being very selective about what clients they work with, and focuses attention on the projects that have real meaning and return on investment for clients. More information can be found at www.omniideas.com.