Nissan Heisman House Premieres Playoff Party Spots

CLARKSVILLE, Tenn. - Nov. 3, 2015 - PRLog -- Mathews Nissan supports Nissan's long-standing sponsorship of the Heisman Memorial Trophy Award and the Heisman Trophy Trust...

Nissan debuts three new TV spots that will air on New Year’s Eve, on ESPN, during the CFP Semifinal games, this coincides with the first release of rankings for College Football Playoffs.

The vignettes feature an impressive line-up of Heisman trophy winners including football greats such as Marcus Mariota, Robert Griffin III, Herschel Walker, Steve Spurrier, George Rogers and Tony Dorsett, with a special appearance by the University of Oregon mascot, The Duck.

The spots show the players gathering together in the house for a New Year’s Eve viewing party, dressed for the occasion in tuxedos. In one vignette, University of Florida Heisman winner Steve Spurrier and University of South Carolina winner George Rogers get some grief from the guys for their loose interpretation of the party dress code.

In conjunction with the kick-off of the 2015 college football season, ESPN and Nissan brought back The Nissan Heisman House in September to give fans a glimpse of what it might be like if the winners of football’s highest individual honor – the Heisman Trophy – lived together under one roof. The integrated campaign featured TV spots, print, radio, digital and a series of social videos timed to align with key games. Fan engagement with the campaign is at an unprecedented high, with vignette video views at 15.9 million, social video views at 2.2 million and Heisman House Tour visits at 110,000.

HEISMAN HOUSE/ TOO MUCH/// NOT ENOUGH https://youtu.be/7RqgsZfNkgc



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"Nissan is proud to continue our strong partnership with the Heisman Trust and the ESPN College Football Playoff to create unforgettable content for college football fans,” said Jeremy Tucker, vice president, Nissan Marketing Communications and Media, Nissan North America. “By once again showcasing Nissan front and center during what is sure to be another record setting viewership event for cable television, the College Football Playoff semifinals and national championship, we are helping to again deliver strong growth for Nissan.”

The Nissan Heisman House campaign supports Nissan's long-standing sponsorship of the Heisman Memorial Trophy Award and the Heisman Trophy Trust, a charitable organization focused on outreach to the underprivileged and underserved.

About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010.

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