Masrouji gears up for the KSA market

Nov. 3, 2015 - PRLog -- Masrouji gears up for the KSA market.

Announces its participation in the Saudi Health and Beauty Show 2015.

Masrouji has announced its participation in the Saudi Health and Beauty Show 2015, being held from 25th – 28th November 2015 at Jeddah. The event is Saudi Arabia's first major international Health, Beauty and Wellness exhibition. Co-located alongside the Saudi International Sport and Fitness show, the event aims to promote well-being and healthy living for the population of Saudi Arabia, whilst providing the perfect platform for the development of international sport, fitness and health & beauty B2B relationships.

Providing an essential gateway and platform for beauty and wellbeing businesses to access the Kingdom’s lucrative SAR 60 billion cosmetics market, the Health & Beauty Show is highly popular in the region. Last year, the event was attended by more than 6,000 high caliber visitors, showcased 147 brands from 15 countries in five international pavilions, and introduced novel products from global destinations including South Africa, Korea, China, Germany, Turkey, India, USA, Russia and France.

With its participation in this event, Masrouji aims to showcase its unique range of products, and its future launch plans. The brand’s primary objective, however, is to find the right distributor for the KSA region. Masrouji has quickly gained popularity in Dubai in the past months with its new launches, and now the brand aims to do the same in Saudi. “We feel that we have some really unique and refined beauty products to offer to the KSA market. And what better platform than the Saudi Health and Beauty Show to unveil our offerings to the Saudi market”, said Haytham Masrouji - CEO, Masrouji Group.

Masrouji entered the growing GCC market 2 months ago, backed by a strong team and innovative products. With pioneering products range Masrouji plant itself as one of the imminent leaders in the beauty market.

About Masrouji Group

Masrouji Group was founded in 1959 by a group of hardworking and enterprising people, who endeavored to set new benchmarks in beauty and personal care. Today, Masrouji has evolved into one of the largest distributors of an extensive international range of top branded products for personal care, beauty, pharmaceuticals, FMCG and baby care products, including partnering with industry leaders like Alfaparf. Masrouji continues to incorporate new ideas and modernization efforts whilst drawing simultaneously on the experience, industry knowledge and customer loyalty build up over the years. The head office is set up in Ramallah, Palestine and Masrouji has recently opened an office in Dubai, and aims at opening other branches across the UAE and the region.

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Shadi Abou Assi

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