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Follow on Google News | DMI Develops Mobile In-Store Maturity Model for RetailersCompany Enables Retailers to Assess the Quality and Sophistication of In-Store Mobile Experiences from the Consumer’s Viewpoint
· Survey reveals need to improve mobile in-store experience across the board: DMI conducted a consumer survey to help retailers understand the biggest areas of opportunity around the mobile in-store experience. The survey revealed insights about what shoppers want from a mobile experience and what impact it might have on store visitation, brand loyalty and purchase behavior. · Assessing existing mobile in-store experiences: · Evaluating the results: After assessing the in-store mobile experiences from the shopper perspective, retailers can evaluate how well the experience meets consumer needs across six core areas of the shopping experience: o Pricing o Inventory o Products Reviews and Advice o Personalization o Store Guidance o Checkout and Loyalty § In-depth assessment to drive bottom-line results: Once completed, the assessment will reveal areas of improvement to help retailers gain insights into existing mobile offerings and evaluate what needs to be improved in 2016 in order to better serve in-store shoppers. To support these efforts, DMI has developed a more advanced methodology for assessing, benchmarking and scoring the mobile experience. To request an in-depth assessment, visit: dminc.com/retail- Anthony Pappas, president and executive creative director of DMI’s brand marketing and customer experience group, said:“Retailers have taken dramatic steps including closing stores, introducing new store formats and investing billions to address their brick-and-mortar growth challenges. Amidst this, the vast majority have yet to focus their efforts on the in-store mobile shopping experience due to a lack of consumer insights and preferences. We believe our maturity model will help retailers better understand how to leverage the millions of consumer mobile devices that come into their stores every year.” About DMI: DMI, the world’s first end-to-end mobility company, combines all the skills and services necessary to deliver mobile enterprise solutions. Built to reinvent business through mobility, DMI has expertise in mobile strategy, UX, web and app development, omni-channel commerce, brand and marketing, big data management and analytics, and secure mobile device, app and data management. The company’s unique, integrated approach to mobility has resulted in dramatic growth as well as an expanding client base, which includes hundreds of Fortune 1000 commercial clients and all fifteen U.S. Federal Departments. Additional information is available at dminc.com and on LinkedIn, Twitter,Facebook, and Google+. -- PR Contacts: Kim Dearborn Nadel Phelan, Inc. 831-440-2407 kim@nadelphelan.com Alika Nagpaul DMI 240-200-5852 anagpaul@dminc.com End
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