Exclusive: New Breed of Home Sellers Dictating Realtor Commission

LOS ANGELES - Oct. 26, 2015 - PRLog -- It is time to sell your home. You know you need the help of a Realtor, but you think the price they charge is way out of line with the work required to earn it. It also bothers you that you have to pay for the buyer’s agent and you hate the fact that you are completely in the dark when it comes to choosing a listing agent and selling your home. But what choice do you have?

THE INTELLIGENT HOME SELLER – How to Keep More of Your Money When You Sell Your Home, by Carl Weisman (Kindle Publishing, June 2015) shows home sellers how to use the newly available information sources and web services to take total control of the sale of their home, including establishing what commission to pay a Realtor, rather than agreeing to pay their customary amount.

Fed up with what they believe to be an unfair and outdated compensation formula (typically 5% - 6% of a home’s sale price), these intelligent home sellers are taking matters into their own hands by getting educated on the home sale process, doing some of the legwork themselves and paying a fair price for only the real estate services they need.

These newly-confident home sellers, who are not the do-it-yourself For Sale By Owner types, are leveling the playing field by learning to take advantage of the free information at websites like Zillow, Redfin and Realtor.com. Understanding that buyers and sellers can use these platforms to find each other for free, they refuse to pay what for almost 100 years was something of a sacrosanct number: 6%.

THE INTELLIGENT HOME SELLER – How to Keep More of Your Money When You Sell Your Home, by Carl Weisman (Kindle Publishing, June 2015) teaches home sellers to hire Realtors the same way any business owner would hire an employee: create a job description, establish the salary, advertise the job opening and choose the best candidate from those Realtors who are interested.

Home sellers also learn to conduct agent due diligence, rather than depend on unreliable sources such as referrals and agent reviews. According to Weisman, “When a Realtor sells a home they leave clues as to how good or bad they are. With the information freely available today, it is a simple matter for home sellers to pick up these clues and learn who is a good agent and who is not before they hire them. And these clues are objective and quantifiable, based on each agent’s past performance.”

The old rules of real estate are changing rapidly and THE INTELLIGENT HOME SELLER – How to Keep More of Your Money When You Sell Your Home is leading that charge.

Amazon: amzn.to/1IFYOaF

About the Author

Carl Weisman is the author of four books and has been on radio and television. Previously he was a sales trainer who taught real estate agents how to market themselves and how to overcome buyer and seller objections. Now, Mr. Weisman is committed to making a dramatic change in the real estate industry by educating and empowering home sellers to ensure the agent-seller relationship is more fair for both parties.

Media inquiries – please contact Carl Weisman – Carl@ReaListing.com

THE INTELLIGENT HOME SELLER

How to Keep More of Your Money When You Sell Your Home

By Carl Weisman

Buying & Selling Homes

June 2015 Release

$9.99 Kindle

ASIN: B00ZO2QM9W