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Follow on Google News | Feedonomics Launches Nationwide Partner ProgramFeedonomics is encouraging VARs to get into the shopping cart “Feed Optimization” business
By: Feedonomics “Feedonomics is offered almost exclusively through ad agency partners, including some of the largest in the world,” explains CEO Shawn Lipman, “but we’ve also decided to bring VARs and consultants into the partner program, knowing they could easily handle the technical aspects and help even more customers.” Most companies that sell online want their products available everywhere—especially on shopping engine giants like Amazon, Google Shopping, and eBay. Many resellers also feed their own product lines into the online marketplaces and comparative shopping engines to sell nationwide. The product data can be uploaded manually with spreadsheets, but that takes expertise and is next to impossible for more than a few SKUs. Product feed platforms are the easier alternative— All VARs and consultants, especially those that sell shopping carts and e-commerce products, are encouraged to apply to Feedonomics’ Feedonomics’ “As we see it, partners are extensions of our own sales force, and that’s how we treat them,” adds Lipman. “Barrier-free training and software access let them feel first-hand Feedonomics’ “I was skeptical that my analysts would not embrace a new feed platform,” says James, an agency partner, “but once they experienced the functionality and ease of use of Feedonomics, they actually thanked me for the change. The training, support and service is exemplary.” For more information on Feedonomics or to apply to the partner program, go to www.Feedonomics.com/ End
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