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Follow on Google News | KAYAK Engages The Adventures Of Bringing Travel Hacks to Life With Hilariously Quirky VideosVideos released in Canada, US, UK, Germany, France, Italy, Spain and Switzerland feature Trips, Explore and Price Forecast tools designed to show some of the ways KAYAK solves travel problems
By: The Adventures Of “KAYAK is constantly looking for ways to make planning and managing travel better and wanted to create a video series that showcased some of the helpful ways we are doing just that,“ said Stephanie Retcho, Senior Vice President, North America Marketing, KAYAK. “Whether to book or wait, where to go on your budget, how to organize your itinerary - KAYAK has got you covered.” Each video has been released in English, French, Italian, Spanish and German. The campaign kicked off on October 1st and will live on KAYAK’s site as well as HULU, YouTube and various social media channels. The videos highlight the benefits of selected tools and features that solve everyday travel challenges and include: · Trips - Can’t keep track of your travel itinerary? KAYAK allows travelers to easily keep track of their travel documents and information with Trips, the free travel planner. In the words of the creative team, you could hire a butler, or you could use KAYAK Trips. · Explore - Looking for amazing places to fly to on your budget? KAYAK allows travelers to easily see the destinations they can fly to within specific budgets and then book accordingly. In brief, you could ask an explorer, or you could use KAYAK Explore. · Price Forecast - Waiting to book your flights? KAYAK flight search results include a forecast of whether the prices in a search are likely to rise within the next seven days. What better way to describe the theme of this video than, you could consult a psychic, or you could use KAYAK Price Forecast. “Our team set out to produce a series of awesome videos about KAYAK’s travel hacks that are interesting and shareable in their own right,” said Sophie Mayer, Founder + Managing Director, The Adventures Of. “KAYAK really encouraged us to create videos that are light-hearted, clear, entertaining and human. All of these qualities further enforce KAYAK as the must-have travel tool for the distinguished traveler,” added Creative Director and Founder Leila El-Kayem. In addition, a targeted influencer seeding campaign is being launched as well as a blogger outreach program across six markets in Europe. The blogger outreach campaign will run from mid November - mid December. About KAYAK KAYAK is the world’s leading travel search engine. The company’s websites and mobile apps allow people to easily search hundreds of travel sites at once for flights, hotels, rental cars and vacation packages. Each year, KAYAK processes more than one billion searches for travel information and has local websites and mobile apps in more than 30 countries and 18 languages. KAYAK is an independently managed subsidiary of The Priceline Group. About The Adventures Of The Adventures Of is a Berlin based independent creative agency and gallery that creates, produces and distributes design, commercials, products, films, technology and objects for brands and communities. Clients include Nike, Viacom, Borco, Burgers & HipHop, Converse, Sisley, The Sourcerer, And Union, Rebellion & Johannesburg, MagineTV and KAYAK. You can learn more about The Adventures Of here: http://theadof.com/ End
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