KAYAK Engages The Adventures Of Bringing Travel Hacks to Life With Hilariously Quirky Videos

Videos released in Canada, US, UK, Germany, France, Italy, Spain and Switzerland feature Trips, Explore and Price Forecast tools designed to show some of the ways KAYAK solves travel problems
By: The Adventures Of
 
BERLIN - Oct. 21, 2015 - PRLog -- KAYAK http://www.kayak.com/ is setting out to be the best app to plan and manage travel and has engaged Berlin based independent creative agency, The Adventures Of http://theadof.com/, to help tell that story in a new series of online videos. Founded on the premise of making the stressful and confusing process of planning and managing travel better, KAYAK with help from The Adventures Of, has created a video series featuring the tools Trips, Explore https://www.youtube.com/watch?v=4-IYAO7pS_o and Price Forecast https://www.youtube.com/watch?v=rfhz7TNRqxk, that are uniquely KAYAK and hilariously quirky. The videos fall under the “Travel Hacks” content umbrella, compliment the current KAYAK “Travel Problem Solved” brand campaign, and can be found here: www.KAYAK.com/travelhacks.



“KAYAK is constantly looking for ways to make planning and managing travel better and wanted to create a video series that showcased some of the helpful ways we are doing just that,“ said  Stephanie Retcho, Senior Vice President, North America Marketing, KAYAK. “Whether to book or wait, where to go on your budget, how to organize your itinerary - KAYAK has got you covered.”

Each video has been released in English, French, Italian, Spanish and German. The campaign kicked off on October 1st and will live on KAYAK’s site as well as HULU, YouTube and various social media channels. The videos highlight the benefits of selected tools and features that solve everyday travel challenges and include:

·     Trips - Can’t keep track of your travel itinerary? KAYAK allows travelers to easily keep track of their travel documents and information with Trips, the free travel planner. In the words of the creative team, you could hire a butler, or you could use KAYAK Trips.

·      Explore - Looking for amazing places to fly to on  your budget? KAYAK allows travelers to easily see the destinations they can fly to within specific budgets and then book accordingly. In brief, you could ask an explorer, or you could use KAYAK Explore.

·      Price Forecast - Waiting to book your flights? KAYAK flight search results include a forecast of whether the prices in a search are likely to rise within the next seven days. What better way to describe the theme of this video than, you could consult a psychic, or you could use KAYAK Price Forecast.

“Our team set out to produce a series of awesome videos about KAYAK’s travel hacks that are interesting and shareable in their own right,” said Sophie Mayer, Founder + Managing Director, The Adventures Of.

“KAYAK really encouraged us to create videos that are light-hearted, clear, entertaining and human. All of these qualities further enforce KAYAK as the must-have travel tool for the distinguished traveler,” added Creative Director and Founder Leila El-Kayem.

In addition, a targeted influencer seeding campaign is being launched as well as a blogger outreach program across six markets in Europe. The blogger outreach campaign will run from mid November - mid December.

About KAYAK

KAYAK is the world’s leading travel search engine. The company’s websites and mobile apps allow people to easily search hundreds of travel sites at once for flights, hotels, rental cars and vacation packages. Each year, KAYAK processes more than one billion searches for travel information and has local websites and mobile apps in more than 30 countries and 18 languages. KAYAK is an independently managed subsidiary of The Priceline Group.

About The Adventures Of

The Adventures Of is a Berlin based independent creative agency and gallery that creates, produces and distributes design, commercials, products, films, technology and objects for brands and communities. Clients include Nike, Viacom, Borco, Burgers & HipHop, Converse, Sisley, The Sourcerer, And Union, Rebellion & Johannesburg, MagineTV and KAYAK. You can learn more about The Adventures Of here: http://theadof.com/

Media Contact
Marisa Katz
marisa@larkinvolpatt.com
203-617-7228
End
Source:The Adventures Of
Email:***@larkinvolpatt.com Email Verified
Tags:Travel Hacks, Kayak, Advertising
Industry:Advertising
Location:Berlin - Berlin - Germany
Account Email Address Verified     Account Phone Number Verified     Disclaimer     Report Abuse
Page Updated Last on: Oct 21, 2015
Larkin/Volpatt Communications News
Trending
Most Viewed
Daily News



Like PRLog?
9K2K1K
Click to Share