Shop Audits are the process of mystery shopping or Secret Shopping inside a Shop

BENGALURU, India - Oct. 21, 2015 - PRLog -- Shop Audits are the process of mystery shopping or Secret Shopping inside a shop to study about selected sample of retail outlets provided as subscription based Service by market research Firms. Retail Audit Service providers always wishes to gather information on a brand‘s sale Volume, sales trends, Stock levels, effectiveness of in store display and promotion efforts with associated aspects. A retail outlet is a store that sells smaller quantities of products or services to the general Public. A business that operates as a retail outlet will typically buy goods from Manufactures or Wholesale Suppliers.

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Quality Shop audits in India are the process of systematic examination of a quality system carried out by an internal or external quality shop auditor or an audit team. It is an important part of organization's quality management system and is a key element in the ISO quality system standard, ISO 9001.Quality Shop audits are typically performed at predefined time intervals and ensure that the institution has clearly defined internal system monitoring procedures linked to effective action. This can help determine if the organization complies with the defined quality system processes and can involve procedural or results-based Shop assessment criteria.

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Shop Audits are an essential management tool to be used for verifying objective evidence of processes, to assess how successfully processes have been implemented, for judging the effectiveness of achieving any defined target levels, to provide evidence concerning reduction and elimination of problem areas. For the benefit of the organisation, quality shop auditing should not only report non-conformances and corrective actions, but also highlight areas of good practice. In this way other departments of a store or a Shop may share information and amend their working practices as a result, also contributing to continual improvement.

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Several countries have adopted quality shop audits in their higher education system (New Zealand, Australia, Sweden, Finland, Norway and USA Initiated in the UK, the process of quality audit in the education system focused primarily on procedural issues rather than on the results or the efficiency of a quality system implementation. Shop Audits can also be used for safety purposes. Evans & Parker (2008) describe auditing as one of the most powerful safety monitoring techniques and 'an effective way to avoid complacency and highlight slowly deteriorating conditions', inside a Shop especially when the auditing focuses not just on compliance but effectiveness.

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The processes and tasks that a quality shop audits in India can be managed using a wide variety of software and self-assessment tools. Some of these relate specifically to quality in terms of fitness for purpose and conformance to standards, while others relate to Quality costs or, more accurately, to the Cost of poor quality inside a Shop. In analysing quality costs, a cost of quality Shop audits can be applied across any organization rather than just for conventional production or assembly processes.

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