Fair and Handsome celebrates #HandsomeLife with Hrithik Roshan

GURGAON, India - Oct. 21, 2015 - PRLog -- New Delhi, 21st October 2015: In an endeavor to strengthen its youth appeal, Fair and Handsome, the leading fairness brand exclusively for men from the house of Emami Limited, has launched a unique digital campaign #HandsomeLife.  #HandsomeLife  isa platform for young and aspiring individuals who had the courage to break away from their mundane routine and comfortable lives to follow their passion and achieve their dreams. Most of us are happy to get a comfortable and high paying job and settle for the perks we get with it, but there are very few who aspire to fulfill their dreams and for which they give up their comfort zones and choose to chase their passion. Through this contest Fair and Handsome aims at recognizing these courageous young men and rewarding these unsung heroes for their passion for living a #HandsomeLife. This stems from the Brand’s belief that a man is more “handsome” when he breaks away the shackles and goes after his dreams.

#HandsomeLife campaign is phased out over a period of two months with the final grooming session with the adventurous action hero himself.  The contest is being hosted on an exclusive microsite www.handsomelife.in from 12th October, 2015 to 8th November, 2015 (both days inclusive) and is open for men in India. Participants will have to register on the website or log in through their social profiles. After registering, participants will have to share their #HandsomeLife stories in the form of text/images/video on the website. Entries will be scrutinized, verified, moderated and if found suitable, will be posted on the website.  Participants can share their stories on their social networks. Ten lucky winners of #HandsomeLife contest will get the brilliant opportunity to spend their ‘wow’ moment with superstar Hrithik Roshan and his football team FC Pune for 7 days in a specially designed grooming programme.

The exciting 7-day programme will have a session with Hrithik, a hang-out with the FC Pune City Team players, sessions by team coach David Platt and a host of passionate achievers who will work with the winners.

The winners would be groomed in specially-crafted sessions by three renowned personalities, Mr. J P Singh, a career coach; Mrs. Ruchi Aggarwal, Director – Marketing, Microsoft and Soft skill specialists and Mr. Sethu Madhavan, Chief Editor,www.madaboutmoviez.com and an XLRI Alumnus who followed his passion for film and is now an acclaimed film critic. The trio will also be the jury of the event.

Talking about the campaign, Mohan Goenka, Director, Emami Limited said, “We are happy to launch this campaign as a platform to recognize and acknowledge the handsomeness of youth today. The youth are uninhibited and have a strong sense of purpose in their life. They go the extra mile to follow their passion and achieve their dreams. Fair and Handsome, as the thought leader, wishes to celebrate this indomitable spirit, which is in line with the Brand philosophy that handsomeness is about living life as a multi-faceted, well-rounded personality. Hrithik Roshan, Fair and Handsome’s Brand Ambassador will lead this campaign that will conclude with an exclusive session with the style icon himself: this will be an unforgettable treat to the youngsters.”

Reprise Media India Pvt. Ltd – Fair and Handsome’s Digital Agency has been at the helm of strategizing, designing and executing the digital campaign.

Talking about how the idea was conceived, Anjali Hegde, CEO - Reprise Media India Pvt Ltd said “During our discussion with the brand we knew we wanted to go beyond a sales pitch. Hence we decided to connect the audience with the brand’s core values which are constant irrespective of what product one chooses. Hence, #HandsomeLife was conceptualized. #HandsomeLife stands true for those who dream their destination and their passion makes them travel it. These individuals stand apart because they go that extra mile – out of their comfort zone. HANDSOME LIFE IS A LIFE BEYOND WORDS WHERE ACTIONS SAY IT ALL.”

Fair and Handsome, launched in 2005, is a pioneer in the Men’s Fairness space and is the Market Leader.