Dstillery Launches Self-Service Programmatic Platform

Oct. 15, 2015 - PRLog -- Dstillery, a trailblazer in big data intelligence  announced the launch of a new DMP and DSP self-service platform today. Media buyers who use Dstillery’s managed service solution can now adopt the Dstillery platform and buy against proprietary segments for quality reach across mobile, video and desktop.

“The digital advertising landscape is continually evolving, and capturing the value of algorithmic media strategies across channels is critical to successful marketing,” said Dstillery CEO Tom Phillips. “Our new platform delivers a powerful and intuitive tool for generating unique audiences and integrating campaigns across channels.”

The platform includes the ability to:

• Find the always-on consumer — Dstillery technology allows brands and media buyers to find undiscovered audiences while avoiding low-performing prospects. Massive data sets are analyzed in real time to ensure that ads reach target prospects across all digital channels, including mobile, desktop and video.

• Influence purchase intent — The platform captures mobile location insights and integrates them with browser behaviors to identify in-market consumers for specific brands.

• Launch campaigns using the cleanest data — Dstillery discovered early bot fraud back in 2012, and has developed two patented technologies to filter out fraud. Not only does Dstillery  serve ads to humans rather than bots, but we build our models optimized to human rather than bot behaviors.

Dstillery’s platform  tools are also available via API.

The Dstillery self-service platform launch coincidences with an updated brand positioning. “We use our digital intelligence to solve the toughest marketing challenges of our partner,” said Dstillery CMO Louise Doorn. “We’re eager to ally with innovative brands to co-create the future of marketing.”

Marketers, agencies and media companies  are encouraged to visit dstillery.com to check out the new brand positioning and connect with the Dstillery team for more information.

About Dstillery

Dstillery is a trailblazer in big data intelligence. It uses a combination of proprietary technology and human intuition to help brands and media companies achieve their marketing objectives. The company distills massive data sets to identify patterns in consumer behavior and build custom audiences across multiple channels. Brands and media buyers activate these audiences using Dstillery's managed service or programmatic self-service platform. Dstillery is distinguished by its transparency and passion for good science, values held by its 165 employees across eight offices in the U.S. Its 97% client retention rate is testament to the quality of both its performance and its service. For more information, visit http://dstillery.com/.