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Follow on Google News | WPIC is Appointed Agency of Record for US Meat Export FederationWeb Presence In China will push the USMEF online in China by leveraging 12+ of China digital experience
By: WPIC Marketing Limited VANCOUVER, October 8, 2015 – After a rigorous RFP process, WPIC is thrilled to have been appointed the USMEF's China digital agency of record. Key actions have included a brand new Chinese website, in-China hosting, interactive games and event promotion for China social media platforms, and video platforms for USMEF content. With the rapid rise of the middle class, China now consumes twice as much meat as the US. During rise of demand, the reputation of the China food industry has been negatively affected by numerous food scandals. This creates an opportunity for global competitors to expand their marketing efforts in China and establish themselves as a premium international brand. “Gaining market share in China can be achieved without massive cost,” says Joseph Cooke, Director of Web Presence In China (http://web- WeChat (http://www.wechat.com/ Social media is one approach to building your brand, as long as it’s combined with specific metrics to measure success. “Pay-per-click (PPC) (http://www.web- Regardless of the method for driving website traffic or direct sales, efficient and accurate data collection is crucial for strategic decision-making. USMEF benefits from WPIC’s proprietary Chinalytics (http://chinalytics.com/) About Web Presence in China Beijing-based Web Presence in China (http://web- Contact: +1-888-542-9742 media@web-presence- End
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