New Online Service Introduces “CCTV For Websites”

GUILDFORD, U.K. - Oct. 15, 2015 - PRLog -- Echo Central, a UK company that specializes in detecting and preventing online fraud at large insurers, today announces the launch of Echo Reflect (http://www.echoreflect.com), a service that makes its advanced web session recording capabilities available in a form that can be used by anyone.

“Physical stores have CCTV, and contact centers, call recording”, explains Andrew Elliott, Founder of Echo Central, “With Echo Reflect we wanted to give organizations the same in-depth capability to analyze actual visitor behaviour on their websites.”

Echo Reflect works by allowing a business to silently gather information about each website visitor, their page visits, mouse movements, taps, clicks and keystrokes, and securely storing this away for later retrieval and analysis by the business.  Sensitive data, such as password or credit card entry, is not captured.  The service provides a secure web dashboard allowing visitor sessions to be searched and replayed like YouTube videos, even helping identify the most important sessions to watch, by highlighting those visitors who encountered errors, got stuck, or abandoned their session.

Echo Reflect will have applicability to:

• Marketing Professionals - who want to see which customer journeys work, and which don’t;
• Web Developers - who want real world insight into whether their sites are working properly on the devices and browsers that their visitors are actually using;
• Fraud Investigators - who need to see exactly what a particular visitor did online.

“Echo Reflect takes analytics to a whole new level.  Seeing what visitors are actually doing removes the guesswork from interpreting the meaning of conventional website feedback”, says Elliott.

Echo Reflect is available now with a 14 day free trial.  A current BETA launch offer lowers the initial monthly cost of a paid plan to just 50c.  For more information go to the Echo Reflect website - http://www.echoreflect.com.