Attention Business Editor re Money Back Guarantees on Advertising...and a much better way to go

SAN MATEO, Calif. - Oct. 14, 2015 - PRLog -- ATTENTION BUSINESS EDITOR re AN ARTICLE IN THE WALL STREET JOURNAL (Oct. 13, 2015) HEADLINED..."MAGAZINES OFFER MONEY BACK ON ADS"...

...And...HERE IS A MUCH BETTER SOLUTION FOR ADVERTISERS...

There was an article in The Wall Street Journal (Oct. 13, 2015) headlined "Magazines Offer Money Back on Ads." The article was about some of the money back guarantees that are being offered by several large groups of magazines. According to the article, "The new industry guarantee was organized by the MPA, the Association of Magazine Media."

The article also stated that before an advertiser can even qualify for the money back offer, they would have to commit to spending more than they are already spending in those publications, and that they would also have to commit to an advertising schedule that will help them reach 125 million adults an average of three times during the year (just to get a money back guarantee on those ads)...and, they would only get their money back on those ads if their sales on certain items went down after the course of a year.

So, if you are thinking about advertising in one of those publications that offers a Money Back Guarantee on those terms...

...TAKE YOUR CHOICE...

1) Spend a lot of money and go for the Money Back Guarantee offer (and wait a year to see if your sales go up or down)...

OR...

2) Here is a much better solution...(according to Robert Barrows, President of R.M. Barrows Advertising & Public Relations, in San Mateo, California)...

...Before you decide how to spend another dime of your advertising budget, spend $4.95 to download a booklet about some easy-to-use advertising math that can help you determine the best way to spend your advertising budget.

The math is called "The Barrows Popularity Factor" and it is math that will actually let you quantify the relationship between your advertising and sales.

Barrows says "the math will give you more of the information you need to make key marketing decisions with far less risk and businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk."

THE REASON THE MATH WORKS SO WELL IS SIMPLE:

The Barrows Popularity Factor is a mathematical equation that reduces the relationship between advertising and sales to its lowest possible common denominator...namely: How much did you sell? divided by/ How much did you advertise? (But, don't do the math in dollars, do it in units per gross impressions.)

In mathematical terms, the formula looks like this:

The Barrows Popularity Factor=How much did you sell? (in units) divided by/How much did you advertise? (in gross impressions)

The answer you get is a rate of return on gross impressions. (Gross impressions is the number of ads multiplied by the audience per ad.)

Once you can quantify your rate of return on gross impressions, then you can start using some additional math to help you determine the best way to spend your advertising budget.

The math and how to use it are explained in a booklet called "The Barrows Popularity Factor" which you can download for $4.95 at www.barrows.com/bpfinfo.html

"SO, BEFORE YOU TRY TO DECIDE WHETHER YOU ARE GOING TO INCREASE YOUR ADVERTISING BUDGET AND GO FOR THE MONEY BACK GUARANTEE OFFER IN SOME OF THOSE MAGAZINES (remembering that you only get the Money Back Guarantee if your sales go down)... you might want to take a look at this advertising math,"  says Barrows.

"You can read the whole booklet in about an hour, and the math is so easy to use that all of the calculations can be done by one person, in moments, with just a simple calculator...

...And it's not just marketing man's mumbo-jumbo...it's cold, hard math that can help all kinds of businesses make a lot more money," says Barrows.

...And... as they say in advertising..."It really works!"

"So, for all you advertisers that are considering increasing your advertising in some of those publications that are offering some of the Money Back Guarantee offers (if your sales go down)...

...before you make your media buying decisions, you might want to take about an hour to read a booklet called "The Barrows Popularity Factor."

It will show you some very essential advertising math that will help you take a lot of the guesswork out of your advertising, and it can help you increase your sales, increase your profit and decrease your risk," says Barrows.

For more information about "The Barrows Popularity Factor," call Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations in San Mateo, California at 650-344-4405.