New York Capital Region, American Marketing Association October Luncheon

ALBANY, N.Y. - Oct. 12, 2015 - PRLog -- The New York Capital Region chapter of the American Marketing Association (NYCRAMA) announces its October Luncheon, "Community Engagement Campaigns That Stick”,Wednesday, October 21, 2015 at The Century House (http://www.thecenturyhouse.com/), 997 New Loudon Road, Latham, NY 12110, from 11:30am – 1:15pm. Join NYCRAMA for a luncheon that will delve into how to organize memorable and engaging community campaigns that meet organizational goals. This luncheon will be led by Marguerite Pearson, Director of Client Relations, Buzz Media Solutions and Jeff Goronkin, Chief Strategy Officer, Buzz Media Solutions.

Pearson and Goronkin will lead attendees through how to effectively promote audience engagement in community campaigns. They will offer a compelling case-study, as well as tips on how to apply what they learned.  Attendees will learn how to identify the goals of a community engagement campaign, utilize important network contacts, find out what it takes to motivate and inspire an audience, and leverage creative ideas that will allow them to think big about community engagement.

Jeffrey Goronkin is co-founder and chief strategy officer for Buzz Media Solutions. Goronkin has over 20 years of experience in areas of business including sales, marketing, research and development and commercialization of technical and non-technical products in a variety of industries.

Marguerite Pearson brings 15 years of experience as director of communications for the Animal Protective Foundation of Schenectady, responsible for communications, fundraising and outreach functions, including media relations, website and social media management, fundraising appeals and special events.

“When executed well, community campaigns can be transformational.  Our goal is to show members of our community how to find that success.” said Ann Marie Lizzi, president of NYCRAMA.

Cost is $25 for AMA members and students; $35 for nonmembers.Pre-registration is preferred via http://www.eventbrite.com/e/community-engagement-campaign....  Walk-ins are also welcome. Cash or check will be accepted at the door.

About the American Marketing Association
The American Marketing Association (AMA) is the largest marketing association in North America. A professional association for marketing leaders, thinkers and doers, it is the only organization that brings together marketers across all specialties to collaborate and inspire one another. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their expertise, elevating their careers and ultimately, achieving better results. For more information on the American Marketing Association, visit www.ama.org.

About NYCRAMA

The New York Capital Region chapter of the American Marketing Association is the premier Tech Valley association for marketing professionals. Since 1992, NYCRAMA has been dedicated to elevating the marketing profession by delivering career development, educational opportunities, and promoting best practices for winning and keeping customers. The chapter provides an opportunity to learn from and network with hundreds of marketing professionals in the Capital Region.