Naomi & Nicole® Introduces Its New Inside Magic® with Back Magic® Shapewear Collection

NEW YORK - Oct. 9, 2015 - PRLog -- Naomi & Nicole® has introduced a new shapewear collection to the intimate-apparel marketplace that delivers an exciting combination of extra firm control and highly effective, targeted, waist shaping to the consumer.  The Inside Magic® with Back Magic® collection gets its name from the facts that its soft, smooth fabric combines with its paneled construction to deliver maximum compression, while its patent-pending Back Magic® feature comfortably contours the wearer’s waist.

In the hi-waist silhouettes of this collection, Back Magic® consists of a combination of flexible stays and a silicone finish that ensures that the back of each shaper doesn’t slip, slide, or roll down.  This stability allows the shaping fabric to function more effectively around the wearer’s waist.   In the torsette silhouette, the flexible stays work with the fabric and the stability provided by the garments’ straps to flatten the wearer’s tummy.  Back Magic® also enables these garments to deliver a measure of back support to the wearer.

The Inside Magic® with Back Magic®  shapewear collection also features the technological innovation that customers have come to expect from Naomi & Nicole® - the patented Wonderful Edge® silicone finish.  It prevents each of these garments’ leg openings from riding and rolling up.  It’s applied directly to the fabric, without the need for seams or elastics.  And, since it consists of many distinct rows of silicone that stretch with the fabric, rather than just a single, rigid band, the Wonderful Edge® is surprisingly breathable, cool, and comfortable.

This collection consists of the following three, incredibly comfortable, attractive, and figure-transforming styles: the Torsette Thigh Slimmer (Style 7092), which allows the customer to wear her favorite bra; the Hi-Waist Brief (Style 7095), which rests between the underbust and hips; and the Hi-Waist Thigh Slimmer (Style 7099), which controls the tummy, rear, and upper thighs.   And all three silhouettes prevent the appearance of muffin top.

The Inside Magic® with Back Magic® shapewear collection can be found exclusively at select Kohl’s® locations and online at Kohls.com.

About Naomi & Nicole®

Naomi & Nicole® (http://www.cupidintimates.com/naomi-nicole), first introduced in 2002, is a brand of women’s intimate apparel made by Cupid Intimates that’s comfortable, functional, and innovatively designed.  Its diverse lines of affordable shapewear incorporate great fabrics, cutting-edge product features, and updated looks for the contemporary customer.

Naomi & Nicole® shapewear offers Amazing Light®, Comfortable Firm®, firm, and extra firm control through silhouettes made for the upper torso, lower body, and complete figure.  Most styles feature revolutionary Wonderful Edge®, Wonderful Panel®, and/or Wonderful Seam® technology that deliver stitch-free smoothness, unrivaled comfort, fit adjustability, garment stability, and targeted shaping results.  And some styles incorporate Back Magic®.  In some shapers, this feature is an amazingly comfortable and effective combination of flexible stays and a silicone finish that ensures that the back of each garment doesn’t slip, slide, or roll down.  This stability allows the shaping fabric to function more effectively around the wearer’s mid-section, reducing bulges at the midriff, controlling lower back fat, preventing muffin tops, and providing some measure of back support.  In other shapers, the flexible stays work solely with the fabric to flatten the wearer’s tummy in a most effective manner.

Naomi & Nicole® intimates can be found at a variety of retailers throughout the United States including Belk®, Bergner’s®, Bon-Ton®, Boscov’s, Boston Store®, Carson’s®, Elder-Beerman®, Herberger’s®, Kohl’s®, Macy’s, Sears, and Younkers®.  They’re also available through the websites of most of these stores, as well as from NaomiandNicole.com, HerRoom.com, and JCPenney.com.  Naomi & Nicole® shapewear can also be found at Hudson’s Bay in Canada, and is distributed in various countries across the globe.  Naomi & Nicole® panties are available through NaomiandNicole.com, and are also distributed in select countries across the world.