EVINE Live and Phoenix Fashion Week Select Couture Designer of the Year

SCOTTSDALE, Ariz. - Oct. 9, 2015 - PRLog -- On Saturday night, October 3^rd, Phoenix Fashion Week announced Hues of Ego (http://www.huesofego.com/) as the Couture Designer of the Year.   Natasha Duran-Lynch was selected as one of the four overall Emerging Designer winners from this year’s program.  Each winner selected will be producing and selling a capsule collection to EVINE Live’s 10 million shoppers via their online store and cable channel beginning in February 2016. This newest extension to Phoenix Fashion Week is the result of the partnership between the Southwest’s leading fashion event and EVINE Live, a national e-commerce portal and home shopping channel. “This moment is surreal and surprising, and we are excited to see where the journey will take us next," Duran-Lynch said on Saturday night after her win.

To really understand the magnitude of this win for Hues of Ego (http://www.huesofego.com/), a little history needs to be shared. Natasha’s journey began four years ago, earning her first major recognition with Phoenix Fashion Week when she won the 2011 Inspire Fashion t-shirt design scholarship award.  In 2012, she had the opportunity again to have presence at Phoenix Fashion Week where she displayed three of her couture-like dress designs, representing Collins College, clearly demonstrating her creative abilities.  It was obvious that Natasha was determined to make a splash and did so by being a top 4 finalist in the 2013 Little Black Dress Challenge, along with also designing her first red carpet outfit that was showcased on the final night of Phoenix Fashion Week. In 2014, Hues of Ego (http://www.huesofego.com/) was launched and presented as one of the most stunning runway collections showcased at Phoenix Fashion Week by an emerging designer.  While the final prize eluded her at the time, Natasha’s desire, persistence, tenacity, and determination carried her through to the 2015 Emerging Designer program for a second opportunity at being named Designer of the Year.  From zero to sixty, Hues of Ego, has matured through hard work, dedication, along with invaluable business skills, and guidance from the Emerging Designer Bootcamp presented by Phoenix Fashion Week.

"This year, Phoenix Fashion Week's fans and followers anticipated the reveal of our Emerging Designer of the Year winners, and I couldn't be more thrilled at the announcement of Hues of Ego. This local brand has come so far in the last two years of the Emerging Designer Bootcamp and Natasha has not only bettered her business, but her designs are next level!" said Brian Hill, Executive Director of Phoenix Fashion Week.

EVINE Live will be presenting Hues of Ego and their capsule collection as one of the latest up and coming designers alongside the other winners on their home shopping channel beginning in February 2016.  If you missed Hues of Ego’s Spring/Summer 2016 collection at Phoenix Fashion Week, stay connected to EVINE Live (http://www.evine.com/), Hues of Ego (http://www.huesofego.com/), and Phoenix Fashion Week (http://www.phoenixfashionweek.com/) for more information on announcements and release dates of the show and collections.  Founder and designer of Hues of Ego (http://www.huesofego.com/), Natasha Duran-Lynch, is excited to be part of the program and have this opportunity to share with the world their EVINE Live offering.

Natasha recently finished her Fashion Design & Merchandising education at Collins College. With Hues of Ego, she takes the dark subject of having an “Alter Ego,” and brings light to it by transforming each of her designs to encompass the woman’s inner being. Through Natasha’s dual attention to both simplicity and detail in each of her designs, Hues of Ego strives to “Unveil the Bolder Inner You” for the multifaceted woman.

For more information about Hues of Ego please visit her website at www.huesofego.com or www.Facebook.com/huesofego , www.Twitter.com/huesofego , www.Instagram.com/huesofego

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ABOUT HUES OF EGO

Hues of Ego is a woman’s contemporary line that is designed with a unique perspective for today’s multifaceted woman. Hues of Ego’s mission is to bring life to the imagination and alter ego of the ultimate woman who wants to express herself through unconventional and unique visions. These bridge the senses from all perspectives utilizing clothing as art that transforms women and magnificently displays the inner beauty. Hues of Ego hopes to continue to grow and be able to become a brand that woman can look to as a staple in their closets.