New voucher software puts marketers in control of voucher overuse

LONDON - Oct. 8, 2015 - PRLog -- iVPlatform, the UK provider of voucher marketing software, announces the launch of its new self-service platform iVoucher.com, which puts marketers in control of voucher overuse and enables them to drive customer acquisition and retention with confidence.

Since 1999, iVPlatform has provided a range of tailored voucher marketing solutions to businesses such as Sky, Starbucks and Jamie’s Italian. Their new Software as a Service platform iVoucher will make it easy for businesses of any size to add vouchers to every campaign, generate leads and capture new customer data.

Josephine Boyd, Commercial Director of iVoucher, commented ‘Consumers love vouchers, with 9 out of 10 British adults now redeeming vouchers and half of them doing so every month. But marketers currently feel like they have no control over their vouchers, with the potential risks of vouchers being shared across a whole range of media, and spiralling costs to serve new and different channels such as web, email, social and print.’

‘iVoucher solves these problems, making it easy and cost-effective for marketers to create a voucher once and publish it across multiple channels. Most importantly, marketers can now control the volumes of vouchers issued, claimed and redeemed in real-time, as well as generate exclusive voucher codes to control viral spread, allowing them to generate new sales and customers with the confidence that it is at a cost they can afford.’

iVoucher is inviting a select group of customers to trial the software until the end of October, after which point customers will be able to sign up to a free trial period, with subsequent pricing starting from as little as £30 a month.

‘With vouchers continuing to rise in popularity, businesses of every size frequently ask us for help with their voucher marketing, and so we are really excited about the launch of this new platform specifically created to service their requirements and help businesses of any size deliver intelligent voucher marketing campaigns.’