Smithers Rapra Hosts Webinar on Winter Vehicle Performance Challenges; Featuring J.D. Power Guest

 
AKRON, Ohio - Oct. 6, 2015 - PRLog -- Smithers Rapra, a world leader in rubber plastics and composites testing expertise, announced today that its automotive testing experts will be joined by J.D. Power at a webinar for the automotive sector on winter testing for vehicles and components. After an especially harsh winter, the J.D. Power 2015 Initial Quality Study detailed consumers’ dissatisfaction with the performance of key components in their vehicles.

The webinar, scheduled for October 8 at 11 a.m. EST will focus on the vehicle safety and performance hurdles consumers are facing in harsh winter conditions and the services available to vehicle and tire manufacturers to test for winter safety and improve overall product quality.

Brent Gruber, director, global automotive division at J.D. Power will present recent data and how it relates to evaluating safety and quality of vehicles and equipment. “Consumers expect safe, quality vehicles that can perform under any condition,” said Gruber. “Participating in this webinar with Smithers Rapra allows us to give automakers and tier 1, 2 and 3 manufacturers insight into what their customers are experiencing in the real world of harsh winter environments.”

Two Smithers Rapra experts will describe the tests that are conducted to evaluate vehicles, tires and components under the special challenges of extreme cold and hazardous road conditions. Jeff Andrasik, Smithers Rapra product test manager, will talk about cold weather component testing, including thermal shock testing, a method used to simulate rapid swings in temperature.

Sean Connolly, general manager of Smithers Rapra’s Winter Test Center, will discuss Smithers’ world-class facility, located in Brimley, Michigan, where hundreds of auto industry engineers, experts and test drivers visit each winter to test on miles of ice and snow covered tracks.

“Our number one goal at Smithers Rapra’s cold weather proving ground is to accurately simulate real-world driving conditions in order to evaluate vehicle safety and overall quality,” said Connolly. “Smithers’ winter testing capabilities are unique and offer clients the chance to analyze the performance of various components and vehicle handling so a quality product can be delivered to the consumer.”

Click here (http://www.smithersrapra.com/expert-support/webinars/extr...) to register for the webinar, or visit www.smithersrapra.com/expert-support/webinars for information on additional webinars by experts from Smithers Rapra.

About Smithers Rapra:

Smithers Rapra has been a trusted partner of the plastics and rubber industries for over 90 years. Our business is built around delivering a complete portfolio of rubber and plastic testing services to support a wide range of industry sectors including tire, automotive, polymer products, oil and gas, medical device, pharmaceutical, transport, packaging, industrial, and consumer products. By integrating science, technology and business expertise, Smithers’ goal is to add value throughout the life cycle of our clients’ products. Please visit www.smithersrapra.com.

About The Smithers Group:

Headquartered in Akron, Ohio, The Smithers Group includes Smithers Apex, Smithers Avanza, Smithers Pira, Smithers Quality Assessments, Smithers Rapra, and Smithers Visicient. Each Smithers Group company provides technology-based services focused on a defined market. As a group, the diversity of market sectors and technologies provides stability and a platform for long-term growth. By integrating science, technology and business expertise, Smithers’ goal is to add value throughout the life cycle of our clients’ products, by utilizing testing, consulting, information, and compliance services. All Smithers companies are known by their clients as Trusted Providers of Innovative Solutions. For more information, visit www.smithers.com.

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Todd Hain
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Tags:Winter Vehicle Testing, Automotive Testing, Jd Power
Industry:Automotive
Location:Akron - Ohio - United States
Subject:Events
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