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Follow on Google News | Key Note Report: Facial Fuzz and ‘Manscara’: Male Beauty Gets a MakeoverAccording to market analyst Key Note, UK men are being offered their own unique toiletry products for the first time, no longer having to make do with a rebranded female product.
By: Key Note Ltd Niche, male-only brands, from Bulldog to ManCave, have launched to fill this gap in the market and the response from male shoppers has proved that men were just waiting in the wings to try out the latest beauty products. And the male beauty range doesn’t stop at the beard. The ageing effects of the stress of the recession on the skin have been linked to more men investing in premium skincare and subtle make-up, while, celebrities from comedian Russell Brand to pop star Harry Styles have championed the not so subtle make-up look, helping to spur sales of manscara, guyliner and concealers. Although make-up for men may continue to be fairly niche, the rise of the ‘retrosexual’ Ends Press enquiries: Adam Pembrey at Key Note at apembrey@keynote.co.uk or 0845 504 0452. Press/review copies of the report are available on request. Notes to editors: Key Note’s 2015 Market Report, Men’s Toiletries & Fragrances, analyses the market for men’s toiletries and fragrances in the UK. Key Note Ltd has been providing commercially relevant market information to libraries, academia and businesses since 1978. With over 1,000 titles available across 22 market sectors, and new or updated titles published every month, Key Note is one of the UK’s most prolific and respected business information providers. Within the range, some reports are written in response to particular market conditions, whereas other reports will be produced regularly year on year. Key Note’s 2015 Market Report, Men’s Toiletries & Fragrances, is available to purchase from Key Note on 0845-504 0452, by e-mail at sales@keynote.co.uk or at www.keynote.co.uk, priced £575. End
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