Global Advisory MeasuredRisk Identifies Critical Gap in Cybersecurity Solution Market

LEESBURG, Va. - Oct. 6, 2015 - PRLog -- MeasuredRisk, the global cybersecurity advisory has announced a new offering focused on helping providers of cyber solutions accelerate market adoption. The engagement is designed to help venture-funded cyber startups that have struggled to land customers and secure key partnerships.

The new offering enables organizations to focus on core competencies, building compelling value around IP, and mitigating the risk of on-boarding expensive sales and business development resources. MeasuredRisk creates a unique bridge to access the market window for their given technology. "Most cybersecurity companies today are struggling to innovate and deliver a solution that meets the immediacy of today's threats, while growing market share and awareness," says Tom Albert, CEO of MeasuredRisk, who has over 15 years of leadership experience in cybersecurity. "The traditional model of raising capital, building a solution, and obtaining customer adoption is broken. The average time cycle of that process is 5 years, and that is untenable in a threat environment that shifts in hours. As a result, companies that built a solution for a problem 1-5 years ago risk becoming antiquated, and have to play hurry up offense to retrofit into a new, dynamic market," adds Albert. The solution is available immediately for any cybersecurity company interested in accelerating various routes to market.

In a fragmented market, cybersecurity vendors are scrambling to show value and differentiate. MeasuredRisk's new offering will help short circuit the time to market challenge in cybersecurity, and help organizations mitigate the risk of missing the window. For more information, please visit the solutions overview page.

MeasuredRisk is a market disruptive advisory firm built to fundamentally shift how organizations understand, triangulate and innovate beyond the speed of attack. Comprised of the world's leading business architects and practitioners, our primary mission is to serve both the supplier and consumer of cyber defense solutions. For solution providers in the cyber domain, MeasuredRisk's model for accelerating route to market efficiency and problem space relevance has been utilized and proven as the leading approach by some of the largest technology companies in the world. MeasuredRisk has established the most successful partnerships in the cybersecurity industry, resulting in rapid business acceleration, customer acquisition and value creation. From portfolio analysis to OEM channel creation, enablement and strategic integration, MeasuredRisk is ready to help accelerate your organization to meet today's compressed market window.