Australians Need Peak Performance Entrepreneurship

SYDNEY - Oct. 5, 2015 - PRLog -- Would any Entrepreneur, Start-up Founder or CEO knowingly let their business operate below its peak potential?

On the internet many are doing just that - by failing to contact new prospects, failing to capture new customers, and failing to use modern marketing systems - thus losing sales, leaking profits, and missing out on the best opportunities for success!

Why wouldn’t they use every possible advantage?

One reason I find - sadly - is ignorance.

Not to be confused, of course, with lack of intelligence. The business world is filled with intelligent people who are simply unaware of the up-to-date, most effective, most profitable tools, techniques and systems for maximizing sales and profits.

That's why after 30 years in sales and marketing I have spent five years (and a small fortune out of my own pocket) to study, test and develop the processes I use in my international online sales and internet marketing consultancy business. I am all about helping fellow entrepreneurs, would-be entrepreneurs, start-up Founders and SME business owners who want to grow and prosper.

That's why I, Phil Polson, wrote my new EBook Proven Online Profit Process (and why I am offering it for FREE http://www.salesdrive.com.au/popps/ - for now - to business people)

Australia is going through rapid change; a job for life is no longer an entitlement

https://www.youtube.com/watch?v=KvMG7wXGvQ0



The age of Entrepreneurship is here.

There is an urgent need to begin to embrace those with the nagging entrepreneurial bug in a new light and provide them more help.

The mining boom is easing it is time to get off collective backsides, create new businesses and hence new careers for the generations to come.

Productivity is vital for economies to survive and prosper. With a new Prime Minister from an Entrepreneurial background in place that hope abounds. Hopefully the old political ‘gunners’ (gunna help entrepreneurs, gunna do this and that) become champion ‘doners’ (here’s what we have now done to help entrepreneurs).

The Office of the Chief Economist, Department of Industry and Science Research Paper 4/2015:

“Australia has relatively high start-up activity but this activity has been declining. The employment generated per start-up is low compared with other OECD countries.”

Talent is plentiful but Venture Capital isn’t.

The financial sector needs to play their part.

Sadly, many Entrepreneurs in times of hardship have witnessed first hand how the Banks and the second tier lenders ‘Fairy God Mother’ like loan Genie from their glowing advertisements quickly morphs  into the greedy merciless foreclosure and repossession Bank Bandit Monster at the door.

They ignore the rights of the individual, not only chase money, late fees, legal costs and anything else that has been slipped into the mass of very tiny font small print and endeavour to damage the poor entrepreneurs’ credibility and reputation forever. David and Goliath victories are rare.

To see the distinct lack of moral compass in that sector look at the current exorbitant credit card interest rates and fees being charged in Australia. Those cards are often a life-line for start-ups and Entrepreneurs survival.

There are better ways of rescuing an ailing business, instead of just forcing a company to collapse which results in financial losses for all parties and the social cost of homes and job losses. A USA style Chapter 11 isn’t perfect but would be a step in the right direction.

The political entrepreneurial rhetoric needs to stop to create a new environment so innovative Entrepreneurs’ can survive, employ others, prosper and just do it!

Many of our clients are American Entrepreneurs who really want to get on with exploring and maximizing opportunities. In America their age old love of entrepreneurship and other entrepreneur’s success is alive but showing signs of sagging.

However, they more fully understand that all Entrepreneurs and all Small Business Owners are always at risk of failure and they say ‘so-what, get up and go again’.

In the UK businesses are starting to accelerate again. Asian countries are gaining.

All face risk.

There's the high risk of failure. No matter your psychological makeup, big setbacks in your business can knock you flat.

Failure is a learning experience that many SME’s and Entrepreneurs, for one reason or another, go through. In America they just keep forging ahead.

Sadly that same spirit doesn’t exist so much in Australasia where the system tends to hang failure around someone’s neck for the rest of their lives. Why, when the old ‘win at all cost’ formula is now a broken model and collaboration and team effort is at the forefront?

Entrepreneurship isn’t about creating an income for a person who can’t otherwise gain employment. Nor is it simply a leap of faith. It is an attitude as much as a skill that demands time, gumption, know-how, patience, money and persistence.

Complicating matters, Entrepreneurs often lower their resilience by neglecting their health.

They either over eat, or don't eat enough, or reach for the demon bottle too easily.

They can't sleep.

They forget to take exercise breaks.

They often set up on a wing and a prayer hoping that bootstrapping is the way to go. Bootstrapping is an easy theorist expression to toss around out there, it sounds exciting and challenging; it isn’t, it is very hard work.

Bootstrapping can be nerve wracking and mind draining; it puts families and friendships at risk.

You simply can no longer afford to base the future of your business on hope.

“Relying on HOPE in Entrepreneurship is like holding your hand out in the dark and then waiting and hoping for something valuable to fall into it."