New Business Book Summary for The Attacker’s Advantage

Oct. 2, 2015 - PRLog -- In The Attacker's Advantage, Ram Charan provides a comprehensive and impactful assessment of the capabilities necessary to succeed in this new era of dynamic change and shifts in the marketplace. CEOs, executives, and managers can overcome the fear of uncertainty to find opportunities as well as the courage to move forward, providing they pinpoint the sources of uncertainty, define a path forward, and make the necessary adjustments to steer their organizations. Leaders must adopt a new mind-set, one that embraces uncertain change and discovers new possibilities. Charan explains the key components of going on the offensive and provides a complete process to achieve optimal results.

Today's business environment is characterized by dynamic change and structural uncertainty. Leaders should therefore keep the following points in mind:

*Structural uncertainty is global. A growing number of change creators everywhere are empowered by the Internet and low-cost wireless communication. They number seven billion -- the entire population of the world.

*Uncertainty does not arise as suddenly as it seems. There are often early warning signals that go unnoticed.

*Algorithms are dramatically changing the structure of the global economy. Along with other technological factors, algorithms are altering peoples' lifestyles.

*The attacker's advantage is the ability to detect forces that are shaping the marketplace. Leaders can then position an organization to make the next move ahead of the competition.

*Leaders should look for the larger significance of anomalies, contradictions, and oddities in business -- things that depart from familiar patterns and differ from past experiences.

*Change does not wait for an annual planning cycle. It is important to go through the process of identifying seeds and catalysts for change frequently.

*Transitioning to a new path poses special challenges. These challenges cannot stop a company from striving to meet its goals. Going on the offense is essential.

*Organizations must be agile and "steerable." They must be redirected quickly and must streamline linkages with the speed and character of the external business environment.

*Decision-making processes must be dissected. This will ensure that the various aspects and results of the decision making are in sync with the speed and nature of change.

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