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Follow on Google News | St. Louis Digital Agency SteadyRain Launches Redesigned Web Solution for Carr Lane ManufactSteadyRain partnered with Carr Lane Manufacturing to optimize the company's marketing website to better reach its target audiences online while integrating seamlessly with internal systems.
By: SteadyRain SteadyRain partnered with Carr Lane Manufacturing to optimize the company's marketing website to better reach its target audiences online while integrating seamlessly with internal systems. Through a comprehensive digital strategy consulting (https://www.steadyrain.com/ Components of the Carr Lane solution include the integration of public-facing and distributor- These updates allow visitors to quickly interact with Carr Lane’s product inventory, check availability of specific parts, receive detailed pricing, and place orders online without requiring interaction with Carr Lane’s call center. SteadyRain also customized the solution with technology that leverages reverse IP address look ups to create a unique geo-centric visitor experience and provide region-specific information users need quickly and conveniently. Though a full redevelopment of the online parts catalog is underway, for the Phase I site launch SteadyRain successfully integrated the existing solution with the newly updated website and performed a full integration of the new pricing and availability tools with current distributor- “There was a great deal of unknown ancient design history with our existing site,” commented CEO Nance Frost. “We appreciated SteadyRain’s expertise and willingness to be flexible in the solutions that would best bridge our old site’s data into our new site’s design.” SteadyRain took a unique route in pulling into, pushing from and displaying data from Carr Lane’s internal ERP solution by writing middleware between Infor’s Syteline ERP Solution and the new website solution. “As another addition to the fine work we’re doing for organizations in the manufacturing space, we have reached much deeper into internal systems integration with this project than we have with clients in the past,” said SteadyRain Partner Thompson Knox, “By successfully providing parts and availability data and enabling visitors to engage with the website as a customer service tool for catalog requests, order expediting, invoice requests, order status checks, etc. we are assisting Carr Lane in delivering the kind of self-service tools that business-to- The digital agency and Carr Lane are now embarking on the next phase of the redesign which includes their extensive online product catalog redevelopment as well as a marketing product database that will allow marketing to centralize all of the information needed for products in a content database to help drive increased traffic and product discovery online via sophisticated search engine optimization tactics against that product database. View the enhanced web solution at http://www.carrlane.com/ About SteadyRain SteadyRain is a privately held, St. Louis-based digital strategy, design and development firm that works closely with each of its clients to create unique and profitable Internet strategies. Its team specializes in strategic planning, website design and development, online marketing solutions, and mobile application development for a wide variety of device types, including iPhones, iPads and Android phones. SteadyRain has been helping businesses and organizations develop their online strategies, increase revenue, and decrease costs since 1999, having worked with clients such as Conoco Phillips, Dent Wizard, the Missouri Botanical Garden, Hunter Engineering, the Missouri Division of Tourism, Nestlé Purina and Washington University in St. Louis. For more information about SteadyRain, please visit https://www.steadyrain.com/ End
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