Customer Survey Mystery Shopping Company

BANGALORE, India - Sept. 29, 2015 - PRLog -- Mystery shopping or a mystery consumer or secret shopper, is a tool used externally by market research mystery shopping companies in India, to watchdog organizations, or internally by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services. The mystery consumer's specific identity and purpose is generally not known by the establishment being evaluated.

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Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way, and then provide detailed reports or feedback about their experiences.

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Mystery shopping was standard practice by the early 1940s as a way to measure employee integrity. Tools used for mystery shopping assessments by mystery shopping companies in India range from simple questionnaires to complete audio and video recordings. Mystery shopping can be used in any industry, with the most common venues being retail stores, hotels, movie theatres, restaurants, fast food chains, banks, gas stations, car dealerships, apartments, health clubs and health care facilities. All the mystery shopping processes are done by mystery shopping companies.

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Since 2010, mystery shopping has become abundant in the medical tourism industry, with healthcare providers and medical facilities using the tool to assess and improve the customer service experience. Mystery Shopping companies are involved in research methodology used to measure and improve the quality of the customer service experience provided by retail outlets. Mystery Shopping companies results on the performance of the customer-related functions of their business.

Mystery Shopping is the process of motivating with shoppers in taking report about a Shop, Services, Products, Goods and System going on in a business environment. The Mystery Shopping Companies in India involves the following Processes:

• number of employees in the store on entering in mystery Shopping
• how long it takes before the mystery shopper is greeted by the Shop employee.
• the name of the employees
• whether or not the greeting is friendly, ideally according to objective measures
• the questions asked by the shopper to find a suitable product
• the types of products shown
• the sales arguments used by the employee
• whether or how the employee attempted to close the sale during mystery shopping
• whether the employee suggested any add-on sales in mystery shopping process
• whether the employee invited the shopper to come back to the store
• cleanliness of store and store associates during secret shopping
• speed of service during mystery shopping
• compliance with company standards relating to service, store appearance, and grooming/presentation during a shopping

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