New Business Book Summary for Leading Digital

Sept. 25, 2015 - PRLog -- Digital Masters are the organizations that use digital technologies to work differently. They employ strong digital and leadership capabilities to get closer to their customers, empower their employees, and improve their business processes. When organizations attain digital mastery, they show a clear performance advantage. Digital Masters are significantly more profitable than their competitors and have greater achievement, more money for investment, and more engaged employees. The benefits to digital mastery are great, but many organizations struggle to adopt and use digital technology. By following the step-by-step guide detailed by George Westerman, Didier Bonnet, and Andrew McAfee in Leading Digital, executives can successfully transform their organizations into Digital Masters.

In today's rapidly changing business environment, organizations that know how to successfully utilize digital technologies show greater profit, performance, and productivity. The roadmap to digital mastery includes the following components:

*Create a compelling customer experience. The most visible aspect of digital capability is how an organization engages with its customers. Organizations must go beyond their traditional websites and mobile apps to change their customers' experiences. To do this, they must follow the four levels of digital mastery, transitioning from Beginners, Fashionistas, and Conservatives to Digital Masters.

*Reinvent business models. Digital Masters have an advantage over their competitors because they rely on new business models, such as reconfiguring delivery methods, creating new products, and reinventing entire industries.

*Craft a digital vision. Vision is what sets an organization's aspirations, and Digital Masters create visions that focus on customer experiences and operational processes.

*Engage the organization. A vision cannot become a reality without energized employees. Digital Masters use distinctive engagement strategies to get employees excited about digital transformation.

*Govern the transformation. Once vision and engagement are in place, organizations need governance to keep transformation on the right track. Digital Masters use committees, leadership roles, and shared digital units to provide strong governance.

*Build technology leadership capabilities. Keeping a transformation moving forward requires a strong relationship between an organization's business and information technology leaders. By fostering these relationships, Digital Masters encourage cultures that continually create valuable digital transformation opportunities.

*Frame and fund the digital challenge. Creating a digital advantage takes effort. Digital Masters put in the effort by building awareness, understanding the starting point, and crafting a vision -- then aligning the senior executive team around it and funding the transformation.

*Sustain the digital transformation. It can be difficult for an organization to keep its transformation going. Digital Masters sustain transformation by building foundation skills, aligning incentive and reward structures, and continually monitoring progress.

To learn more, please visit www.bizsum.com