Bowers Joins Forma Life Science Marketing

DURHAM, N.C. - Sept. 24, 2015 - PRLog -- Forma Life Science Marketing is proud to welcome Lily Bowers as Director of Client Services. She formerly worked as a Media Analyst for Felix, an IAC owned company, where she optimized online marketing campaigns for over 20,000 small and medium sized businesses across a network of over 50 publishers.  At Felix, she gained valuable experience in account management, SEO, content marketing, social media marketing, project management, and business development.

Bowers earned a BA in Journalism and Mass Communication from The University of North Carolina Chapel Hill. She graduated with a Master in Management Studies from Duke University's the Fuqua School of Business.  While at Fuqua, she gained significant strategic, economic, financial and quantitative skills that augment her depth of work experience on the creative side of businesses. In the past, Bowers worked as a photo research intern for The Daily Beast, a photo intern for Reuters, an editorial intern for LIFE.com, and a publications intern for NRDC.

“With the addition of Lily, I believe that we have in place the team that will take Forma to the next level of our ongoing growth,” said Todd Weeks, Director of Operations at Forma. “Lily’s impressive academic achievements, business experience and expertise with digital applications will be valuable assets to Forma and our clients.”